Group 2 Presentation. C22. The benefits and dangers of enjoyment with social networking websites Cheung Chor Ying, Angela 11014431 Wan Ka Wai , Sean 11008199 Chan Ying, Sarah 12001058. Introduction. Research background:
Argue that it can also be a key ingredient in the formation of adverse outcomes, such as technology-related addictions, through the positive reinforcement it generates.
Describe four concepts that are pertinent to this study:
-IS use habit,
-SNW addiction, and
Then proceed in the next section with developing hypotheses regarding the
associations among these concepts
Habitual and continued use of information systems (IS) has become prevalent in business and leisure contexts.
- It can facilitate the development of a habit of using an IS which in turn can increase intentions to perform the enjoyable behavior
C. Statistical technique
Confirmatory factor analysis (CFA)
confirmatory factor analysis (CFA) is a special form of factor analysis, most commonly used in social research. It is used to test whether measures of a construct are consistent with a researcher's understanding of the nature of that construct (or factor). As such, the objective of confirmatory factor analysis is to test whether the data fit a hypothesized measurement model. This hypothesized model is based on theory and/or previous analytic research.
stay in touch with close friends and relatives (98%) read messages (62%); Post messages and photos (56%) browse the pages of people in their network (39%)meet new people (24%)Stay in touch with people they met on this SNW (20%)Play online video games (19%)watch videos (16%) post videos (10%)send virtual gifts (3%).
suggested a model based on the literature and tested it through a survey of 194 SNW users.
All constructs presented sufficient variation and were reliable with Cronbach’s as and Composite Reliability scores over 0.7, as well as AVE scores over 0.5. measurement model is acceptable.
H1, H2, H3, H4, H5