Bilgi Üniversitesi 22 Aralık 2010. New Advertising New Agencies. by Köksal Abdurrahmanoğlu a digitally enhanced marketer. click. NEWS. New Media CONSUMER. WOM + Internet. New. Advertising. Time Spent vs. Ad Spend.
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22 Aralık 2010
a digitally enhanced marketer
Time spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)
What is theNEWAdvertising?
Media & Consumer…
Make their livesBETTER!
by doing thingsWITH & FORPEOPLE
Advertising will change more in 5 years than previous 50
End of Advertising as we know it is here!
It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots.
It died Stubborn and Alone.
New Age-ncy Mo-del
Getting brands closer to consumers
Incharge of allInhouse or Outsource
What do you think is the next big thing in digital?
> Location Based Marketing
> Group Buying Shopping
> Digital Outdoor
> Augmented Reality
> Semantic Search
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