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Bilgi Üniversitesi 22 Aralık 2010. New Advertising New Agencies. by Köksal Abdurrahmanoğlu a digitally enhanced marketer.  click. NEWS. New Media CONSUMER. WOM + Internet. New. Advertising. Time Spent vs. Ad Spend.

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Presentation Transcript
slide1

BilgiÜniversitesi

22 Aralık 2010

New Advertising

New Agencies

by

Köksal Abdurrahmanoğlu

a digitally enhanced marketer

slide7

New Media CONSUMER

WOM+ Internet

slide8

New

Advertising

slide9

Time Spent vs. Ad Spend

Time spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)

slide16

So...

What is theNEWAdvertising?

slide21

A new kind of

Marketing

slide22

With new kinds of

Media & Consumer…

slide23

?

PINNACLE of

MARKETING

slide26

HOW?

Make their livesBETTER!

by doing thingsWITH & FORPEOPLE

slide27

New way of

Marketing is…

personal

collaborative

generous

experimental

helpful

adventurous

supportive

playful

customizable

informative

honest

engaging

slide32

NEWS FLASH!

Advertising will change more in 5 years than previous 50

End of Advertising as we know it is here!

slide36

Here lies the Advertising Agency

It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots.

It died Stubborn and Alone.

slide38

Agencies

New

click

slide40

Tradi-tional /Crea-tive Agency

}

Creative

Inhouse

Strategy

}

Analysis

Production

Outsource

Media

Event

PR

Content

slide41

Digi-tal Age-ncy

}

Production

Inhouse

Strategy

Analysis

Creative

}

Content

Outsource

Media

Event

PR

slide42

New Gen-erat-ion Age-ncy

Strategy

DNA

..

Creativity

Technology

slide43

Multi Disci-plin-ary

New Age-ncy Mo-del

Multi Tale-nted

Effec-tive

Multi Task-ing

Attra-ctive

Powe-rful

slide44

New Age-ncy Mo-del

Strategy

Creative

Production

Getting brands closer to consumers

..

Event

Analysis

}

Media

Content

PR

Incharge of allInhouse or Outsource

slide48

quiz

pop

What do you think is the next big thing in digital?

> Location Based Marketing

> Group Buying Shopping

> Mobile

> Digital Outdoor

> Augmented Reality

> Semantic Search

> -----------

slide50

credits…

MediaFuturist.com by Gerd Leonhard

Future of Marketing and Advertising Lecturesby Paul Isakson (Head of Strategy Space150)

The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.)

On the Future of Advertising by Grant Richards (Engine Company 1)

Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza

FEED 2008 (Digital Brand Experience Report) by Razorfish

The End of Advertising as We Know It by IBM Global Business Services

The Chaos Scenario by Bob Garfield

Propulsion by Tim Williams

Workforfood.nu by Diego Zambrano

Moon Advertising by Bobby Voeten

www.180360720.comby Helge Tenno

Microsoft

www.coloribus.com

www.creativity-online.com

www.vimeo.com

www.gapingvoid.com

slide51

contact...

koksal@istanbul.com

@koksal

koksala.wordpress.com

www.linkedin.com/in/koksal

www.adinteractive.com.tr

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