Bilgi Üniversitesi 22 Aralık 2010. New Advertising New Agencies. by Köksal Abdurrahmanoğlu a digitally enhanced marketer. click. NEWS. New Media CONSUMER. WOM + Internet. New. Advertising. Time Spent vs. Ad Spend.
22 Aralık 2010
a digitally enhanced marketer
Time spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)
What is theNEWAdvertising?
Media & Consumer…
Make their livesBETTER!
by doing thingsWITH & FORPEOPLE
Advertising will change more in 5 years than previous 50
End of Advertising as we know it is here!
It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots.
It died Stubborn and Alone.
New Age-ncy Mo-del
Getting brands closer to consumers
Incharge of allInhouse or Outsource
What do you think is the next big thing in digital?
> Location Based Marketing
> Group Buying Shopping
> Digital Outdoor
> Augmented Reality
> Semantic Search
MediaFuturist.com by Gerd Leonhard
Future of Marketing and Advertising Lecturesby Paul Isakson (Head of Strategy Space150)
The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.)
On the Future of Advertising by Grant Richards (Engine Company 1)
Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza
FEED 2008 (Digital Brand Experience Report) by Razorfish
The End of Advertising as We Know It by IBM Global Business Services
The Chaos Scenario by Bob Garfield
Propulsion by Tim Williams
Workforfood.nu by Diego Zambrano
Moon Advertising by Bobby Voeten
www.180360720.comby Helge Tenno
Download Presentation atwww.SlideShare.net/koksal_a