the customer s view of optical storage r j longman 12 th dec 2004 n.
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The customer’s view of Optical Storage R J Longman 12 th Dec 2004. The customer view of Optical Storage Consumers CD/DVD based on replicated standards – multiple sources - cost, name brands Professional Users How long will it last? How much does it cost? How do I maintain it?

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The customer view of Optical Storage
  • Consumers
      • CD/DVD based on replicated standards – multiple sources - cost, name brands
  • Professional Users
      • How long will it last?
      • How much does it cost?
      • How do I maintain it?
      • Hardware life cycle management
      • I don’t care what the storage technology is ????
the customer perspective of optical
The customer perspective of Optical
  • Some customers care about technology but they are not the majority
  • Customers ask the supplier to solve their business needs – typically focussed on storage retention time, availability
  • Some customers have a check list which may specify the technology
  • Increasingly customers are asking how they can verify the quality of the archived data
  • Methods are under discussion in standards groups
issues to be addressed by a new technology
Issues to be addressed by a new technology
  • Barriers exist which slow down the adoption of a new technology
  • Users have to be comfortable with the technology – the “validation” of adoption by a major user adds momentum
  • Standards help in some market sectors but no-one wants to be first !
  • If it looks different from existing products there are major issues in achieving rapid adoption – media, drive, device driver - application
  • The major barriers come from entrenched suppliers with well established technologies
    • Major companies have a huge investment in their technology
    • They will adapt their offerings to meet market need - WORM tape and RAID
    • It is a tough job to get into established markets – small specialist companies nibble around the edges!