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With consumers spending more and more digital media time on mobile apps, it becomes essential for websites to deliver optimal user experience. The trends in website and web application development keep changing from time to time. Your business website must meet the latest trends and customer expectations to accomplish higher conversion rate and drive online sales.
BUSINESS WEBSITE REDESIGN
apps, it becomes essential for websites to deliver optimal user
experience. The trends in website and web application development
keep changing from time to time.
Your business website must meet the latest trends and customer
expectations to accomplish higher conversion rate and drive online sales.
The website also needs to deliver optimal user experience across various
devices – computers, smartphones and tablets – to keep visitors engaged
and convert them into customers.
You must consider redesigning the website to make it user-friendly and
deliver user experience across varying devices. Also, website redesign will
help your business to acquire new customers and drive sales.
Reasons Why You Must Redesign Your Business Website without
A large percentage of web traffic nowadays comes from mobile devices.
Most customers nowadays access websites and web stores on their
smartphones and tablets. But they spend most of their digital media time
on mobile apps. Hence, it becomes essential for you to make the website
deliver richer user experience across computers and mobile devices.
Your website redesign strategy can focus on responsive web design to make
the website accessible and look good on varying devices with a single code
base. Also, you can test the redesigned websites across browsers, devices,
platforms, and networks to determine the measures required for improving
its user experience and engagement.
While ranking websites, Google uses loading speed as a key search engine.
Also, most visitors nowadays abandon websites that take more than three
seconds to load. Hence, the loading speed of your business website will
impact its user experience as well as search engine ranking.
You can opt for website redesign to make the website load faster and
prevent user abandonment. While redesigning the website, developers will
increase its loading speed by implementing caching, optimizing images,
compressing website resources, reducing number of server requests, and
using content delivery networks (CDNs). Also, they will use a number of
tools to measure the website’s loading speed across devices.
Often developers use web frameworks to simplify and accelerate custom
website development. Also, they use various plugins and application
programming interfaces (APIs) to enhance the website’s functionality,
performance, and interoperability. But tech companies and communities
keep upgrading these plug-ins and APIs regularly.
Likewise, certain open source plugins and extensions become obsolete due
to lack of constant support. Hence, your website must use the most recent
version of third-party tools and get rid of the obsolete tools to remain
functional and deliver richer user experience. While redesigning the
business website, developers will upgrade the third-party tools and replace
the obsolete tools.