Mobile App Payment Gateway Integration Tips

1. Mobile App Payment Gateway Integration Tips

2.  As highlighted by several studies, customers nowadays spend most of their digital media time on mobile apps.  The massive popularity of mobile apps encourages many enterprises and retailers to drive sales by facilitating mobile shopping.  But the enterprise must focus on various aspects of the mobile commerce app to increase customer experience and boost sales.  As the final step in a mobile commerce transaction, payment gateway integration is a crucial part of mobile commerce app development.

3.  As a retailer, you can easily persuade customers to complete the mobile commerce transaction by choosing the right payment gateway.  The right payment gateway will further you to reducing shopping cart abandonment rate significantly. However, you need to ensure that payment gateway is integrated in the mobile app perfectly to avoid the issues that may dissuade customers to complete the mobile commerce transaction.  Hence, it becomes essential for mobile app developers and business owners to consider important mobile app payment gateway integration tips while integrating payment gateway into the mobile app.

4. Mobile App Payment Gateway Integration Tips 1) Decide the Appropriate Merchant Account You have option to choose from several payment gateways for a single mobile app. But you must understand the basics to choose the right payment gateway. When a customer selects products, the products are stored in a shopping cart which is linked to a payment gateway. Once the customer makes payment, the request is sent to a card processor. Once the payment request is approved, the information is transferred from the payment gateway to the merchant account. The money is finally sent to your bank account after being stored in the merchant account for several days. Based on your choice of payment processor, you have option to choose either a dedicated merchant account or an aggregate merchant account.

5. 2) Keep in Mind Your Merchandize You can sell both digital and non-digital products through the mobile app. The payment gateway integration will vary according to the type of merchandize sold through the app. If you are planning to use the app for selling ebooks, digital images, and other digital content, there is no need to integrate a third-party payment gateway into the app. You can easily process and receive payment by using the APIs provided by Apple and Google. But you have to process the payment through either Apple App Store or Google Play Store. Each store will require you to pay a fixed percentage of all in-app purchases as fees. On the other hand, you must integrate a third-party payment gateway in the mobile app if you are planning to sell non-digital or physical merchandize like books, apparels, jewelleries and gadgets.

6. 3) Compare Various Payment Gateways You have option to choose from several third-party payment gateways. While comparing various payment gateways, you must ignore its popularity and market share. It is always important to evaluate the mobile payment gateways based on key parameters like experience of the payment gateway provider, efficiency of the payment gateway software, the quality and speed of technical support, size of customer base, and cost of services. You can even consider browsing through similar mobile apps to decide if a specific payment gateway meets all needs of your mobile app. The initial research and evaluation will help you to integrate the best payment gateways in the mobile app.

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