As highlighted by several studies, customers nowadays spend most of their digital media time on mobile apps. The massive popularity of mobile apps encourages many enterprises and retailers to drive sales by facilitating mobile shopping.
Gateway Integration Tips
spend most of their digital media time on mobile apps.
The massive popularity of mobile apps encourages many
enterprises and retailers to drive sales by facilitating
But the enterprise must focus on various aspects of the
mobile commerce app to increase customer experience
and boost sales.
As the final step in a mobile commerce transaction,
payment gateway integration is a crucial part of mobile
commerce app development.
mobile commerce transaction by choosing the right payment
The right payment gateway will further you to reducing shopping
cart abandonment rate significantly. However, you need to ensure
that payment gateway is integrated in the mobile app perfectly to
avoid the issues that may dissuade customers to complete the
mobile commerce transaction.
Hence, it becomes essential for mobile app developers and business
owners to consider important mobile app payment gateway
integration tips while integrating payment gateway into the mobile
1) Decide the Appropriate Merchant Account
You have option to choose from several payment gateways for a single mobile
app. But you must understand the basics to choose the right payment gateway.
When a customer selects products, the products are stored in a shopping
cart which is linked to a payment gateway. Once the customer makes payment,
the request is sent to a card processor. Once the payment request is
approved, the information is transferred from the payment gateway to the
merchant account. The money is finally sent to your bank account after being
stored in the merchant account for several days. Based on your choice of
payment processor, you have option to choose either a dedicated merchant
account or an aggregate merchant account.
You can sell both digital and non-digital products through the mobile app. The
payment gateway integration will vary according to the type of merchandize sold
through the app. If you are planning to use the app for selling ebooks, digital
images, and other digital content, there is no need to integrate a third-party
payment gateway into the app. You can easily process and receive payment by
using the APIs provided by Apple and Google. But you have to process the
payment through either Apple App Store or Google Play Store. Each store will
require you to pay a fixed percentage of all in-app purchases as fees. On the other
hand, you must integrate a third-party payment gateway in the mobile app if you
are planning to sell non-digital or physical merchandize like books, apparels,
jewelleries and gadgets.
You have option to choose from several third-party payment gateways. While
comparing various payment gateways, you must ignore its popularity and market
share. It is always important to evaluate the mobile payment gateways based on
key parameters like experience of the payment gateway provider, efficiency of
the payment gateway software, the quality and speed of technical support, size
of customer base, and cost of services. You can even consider browsing through
similar mobile apps to decide if a specific payment gateway meets all needs of
your mobile app. The initial research and evaluation will help you to integrate the
best payment gateways in the mobile app.