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Mistakes to Avoid before Launching Your Mobile App - PowerPoint PPT Presentation


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In December, Google surprised mobile app users and developers by including lesser know but amazing mobile apps in the list of most downloaded Android apps for 2017. You can easily accomplish more downloads by launching a robust mobile app in 2018. But you must keep in mind two important facts while developing the mobile app. Firstly, a large percentage of users abandon mobile apps after one use. Secondly, users nowadays spend most of their digital media time on five specific apps.

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m mi ista stakes

M Mi ista

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Avoi oid d b bef efor

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obile

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in december google surprised mobile app users

 In December, Google surprised mobile app users and

developers by including lesser know but amazing mobile

apps in the list of most downloaded Android apps for

2017.

 You can easily accomplish more downloads by launching a

robust mobile app in 2018. But you must keep in mind two

important facts while developing the mobile app. Firstly,

a large percentage of users abandon mobile apps after one

use. Secondly, users nowadays spend most of their digital

media time on five specific apps.

 You must focus on the mobile app’s user interface (UI)

and user experience (UX) throughout the development

process to prevent user abandonment. At the same time,

you need to explore ways to make the mobile app make a

good first impression on the users.

 That is why; it becomes essential to plan and execute the

mobile app launch effectively. Also, you need to avoid a

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Mobile A

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Not Performing Adequate Market Research

Consumers nowadays spend more digital media time on mobile

apps that mobile web. But you must remember that a consumer

has option to choose from a wide range of similar apps

based on his requirements, device, and platform. You must

understand the needs, preference, and expectations of the

targeted users clearly to accelerate app launch and

promotion. You must perform elaborate market research or

survey to design the app with right features and meet exact

user expectations.

ignoring app store optimization both apple

Ignoring App Store Optimization

Both Apple App Store and Google Play Store allow

developers

to

improve

discoverability of their mobile apps through app

store optimization process. If you do not take

advantage of the app store optimization process,

your app will not appear higher on app store’s

search results. You can easily enhance the app’s

visibility on the app store’s search results by

selecting the most appropriate keywords, placing

the keywords properly in the app’s name and

description, persuading users to review and rate

the app, and building organic backlinks.

visibility

and

not giving importance to user feedback as noted

Not Giving Importance to User Feedback

As noted earlier, positive reviews and ratings posted by

users will contribute towards increasing the app’s

ranking and visibility on the app store’s search results.

At the same time, the positive user reviews will also

persuade potential users to opt for your mobile app. You

cannot accomplish more downloads within a short amount of

time without giving importance to use evaluation and

feedback. You must allow users to post reviews and share

feedback through multiple options. At the same time, it

is also important to respond to the positive and negative

user reviews proactively. You can even use the positive

user reviews and ratings as a tool to make the app launch

successful.

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C Co on nt te en nt t D De es sig ign ne ed d B By y: : M Mi in nd df fi ir re e S So ol lu ut ti io on ns s