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Most customers nowadays prefer eCommerce websites to brick and mortar stores. But a very large percentage of modern customers access eCommerce websites on their mobile devices. As highlighted by several studies, customers spend over two-third of their digital time on mobile apps. The mobile apps have completely changed the way customers perform pre-purchase research and internet shopping. Hence, a business can no longer increase sales revenue by optimizing its eCommerce website for mobile devices.

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i im mpact pact of

I IM MPACT

PACT OF

OF MO

MOBIL

BILE E AP

I IND

NDUS

APPS

PS I IN N E EC COM

USTRY

TRY

OMMERCE

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most customers nowadays prefer ecommerce websites

 Most customers nowadays prefer eCommerce websites to brick and mortar

stores. But a very large percentage of modern customers access eCommerce

websites on their mobile devices. As highlighted by several studies, customers

spend over two-third of their digital time on mobile apps.

 The mobile apps have completely changed the way customers perform pre-

purchase research and internet shopping. Hence, a business can no longer

increase sales revenue by optimizing its eCommerce website for mobile devices.

Its very important to have a mobile strategy during the eCommerce application

development phase.

 The businesses must use mobile apps as a powerful tool to stay connected with

customers, promote its products/services, and increase conversion rate. The

businesses should analyze the impact of mobile apps in eCommerce and create

intuitive mobile apps to stay popular, profitable, and competitive in the long

run.

impact of mobile apps in ecommerce industry

Impact of Mobile Apps in eCommerce Industry

Mobile Commerce Exceeds eCommerce

As mentioned earlier, most customers nowadays access eCommerce websites

on their mobile devices. A number of studies suggest that mobile retail sales

have already desktop retail sales in several countries including UK and

Japan. The steady increase in mobile eCommerce sales make it essential for

enterprises to focus extensively on their web store’s mobile user experience.

At the same time, they need to complement the mobile-friendly eCommerce

websites with robust mobile apps to improve customer experience and

increase conversion rate.

make shopping experience faster and simpler

Make Shopping Experience Faster and Simpler

Enterprises have to explore ways to speed up and simplify shopping

experience to keep customers engaged and persuade them to buy. Both

website and mobile apps need to have responsive design. An enterprise

can use its mobile app to automate key aspects of online shopping

experience like checkout process and payment processing. The mobile

app will further help the enterprise to prevent shopping cart

abandonment by allowing customers to use mobile wallets and avoid

submitting additional information.

enhance customer experience the customer

Enhance Customer Experience

The customer experience delivered by a web store directly impacts its

popularity and profitability in the long run. Most users nowadays opt

for eCommerce portals that deliver personalised customer experience.

The mobile apps are more responsive and flexible and they can deliver

contextual information and personalised customer experience by taking

advantage of the native features of the underlying mobile platforms and

devices. When the customers access the mobile app with a stable

internet connection, they can navigate through the web store, place

orders, and make payment quickly. Website owners should take note of

these key elements to an eCommerce personalization strategy.