In 2016, several studies highlighted that mobile users spend over 80% of their digital media time in just five apps. But the list of most downloaded apps for 2017 released by Google includes only lesser-known apps and games. Hence, each new mobile app has equal chance to appear in the list of most downloaded apps for 2018.
Mobile App Addictive
In 2016, several studies highlighted that mobile users spend over 80% of
their digital media time in just five apps. But the list of most downloaded
apps for 2017 released by Google includes only lesser-known apps and
Hence, each new mobile app has equal chance to appear in the list of
most downloaded apps for 2018. The mobile app developers must
explore ways to make the app addictive to accomplish more download
and keep users engaged.
To make the mobile app addictive, they must test it under real user
conditions. App Developers also need to focus on a number of factors
while planning, designing and developing the mobile app to make it
addictive. Here are 7 elements that make a mobile app addictive and
Simple and Intuitive User Interface
You must remember that the mobile app will be used by users of different age groups
and abilities. Likewise, the users will access the mobile app in a variety of
environments. To make the app addictive, you need to ensure that a user can access it
regardless of his age, ability, and environment. The user interface of the app must be
simple and intuitive enough to meet the needs and expectations of each user without
requiring them to put extra time and effort. While developing and testing the mobile
app, you must focus on performing specific tasks or delivering relevant information to
each user without any hassle or delay.
Most mobile devices and platforms nowadays allow users to perform
multiple tasks efficiently and switch from one task to another seamlessly.
Likewise, both iOS and Android allow users to run multiple apps at a time.
Your mobile app must facilitate and speed up multitasking to become
addictive. You must remember that users will access the app under varying
conditions. But they will abandon the app if it requires additional or
constant attention. While developing the app, you must check how it
responds to user commands instantaneously. Also, you need to ensure that
a user can access and use the app smoothly while accessing other apps or
performing multiple tasks.
Each user expects the mobile app to support optimal freedom and autonomy. They
love mobile apps that can be customized and controlled fully. You can easily make the
mobile app addictive by providing users with a wide range of customization and
personalization options. These options will enable the user to interact with the app
more personally and control the experience fully. However, it is also important to
persuade users to come back to the app regularly by implementing the psychological
effect – loss aversion. The users will put extra time and effort to complete a pending
task or recover some lost resources.