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In 2016, several studies highlighted that mobile users spend over 80% of their digital media time in just five apps. But the list of most downloaded apps for 2017 released by Google includes only lesser-known apps and games. Hence, each new mobile app has equal chance to appear in the list of most downloaded apps for 2018.

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elements that make a mobile app addictive

Elements That Make a

Mobile App Addictive

in 2016 several studies highlighted that mobile

 In 2016, several studies highlighted that mobile users spend over 80% of

their digital media time in just five apps. But the list of most downloaded

apps for 2017 released by Google includes only lesser-known apps and

games.

 Hence, each new mobile app has equal chance to appear in the list of

most downloaded apps for 2018. The mobile app developers must

explore ways to make the app addictive to accomplish more download

and keep users engaged.

 To make the mobile app addictive, they must test it under real user

conditions. App Developers also need to focus on a number of factors

while planning, designing and developing the mobile app to make it

addictive. Here are 7 elements that make a mobile app addictive and

outstanding.

dear app developers here are 7 elements that make

Dear App Developers: Here Are 7 Elements That Make a Mobile

App Addictive

Simple and Intuitive User Interface

You must remember that the mobile app will be used by users of different age groups

and abilities. Likewise, the users will access the mobile app in a variety of

environments. To make the app addictive, you need to ensure that a user can access it

regardless of his age, ability, and environment. The user interface of the app must be

simple and intuitive enough to meet the needs and expectations of each user without

requiring them to put extra time and effort. While developing and testing the mobile

app, you must focus on performing specific tasks or delivering relevant information to

each user without any hassle or delay.

multitasking most mobile devices and platforms

Multitasking

Most mobile devices and platforms nowadays allow users to perform

multiple tasks efficiently and switch from one task to another seamlessly.

Likewise, both iOS and Android allow users to run multiple apps at a time.

Your mobile app must facilitate and speed up multitasking to become

addictive. You must remember that users will access the app under varying

conditions. But they will abandon the app if it requires additional or

constant attention. While developing the app, you must check how it

responds to user commands instantaneously. Also, you need to ensure that

a user can access and use the app smoothly while accessing other apps or

performing multiple tasks.

control and customization

Control and Customization

Each user expects the mobile app to support optimal freedom and autonomy. They

love mobile apps that can be customized and controlled fully. You can easily make the

mobile app addictive by providing users with a wide range of customization and

personalization options. These options will enable the user to interact with the app

more personally and control the experience fully. However, it is also important to

persuade users to come back to the app regularly by implementing the psychological

effect – loss aversion. The users will put extra time and effort to complete a pending

task or recover some lost resources.