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Local Business Starter Package. Local Search Engine Marketing is a PROVEN Method. “73% of activity online is in one way or another “related to local content” Google. “70% of US Households Now Use the Internet When Shopping Locally for Products & Services The Kelsey Group & ConStat.

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Local Business Starter Package


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    Presentation Transcript
    1. Local Business Starter Package

    2. Local Search Engine Marketing is a PROVEN Method

    3. “73% of activity online is in one way or another “related to local content” • Google

    4. “70% of US Households Now Use the Internet When Shopping Locally for Products & Services • The Kelsey Group & ConStat

    5. Name of Town +

    6. Name of Town + Type of Business

    7. Are They Finding You?

    8. Getting to the top of the Search Engines

    9. Getting to the top of the Search Engines • Careful & Calculated Search Engine Campaign that Includes:

    10. Getting to the top of the Search Engines • Careful & Calculated Search Engine Campaign that Includes: • On-page optimization

    11. Getting to the top of the Search Engines • Careful & Calculated Search Engine Campaign that Includes: • On-page optimization • Backlink building throughout the internet

    12. Getting to the top of the Search Engines • Careful & Calculated Search Engine Campaign that Includes: • On-page optimization • Backlink building throughout the internet • Incorporation of social media

    13. Getting to the top of the Search Engines • Careful & Calculated Search Engine Campaign that Includes: • On-page optimization • Backlink building throughout the internet • Incorporation of social media • Studying the success of your competition

    14. Getting to the top of the Search Engines • Careful & Calculated Search Engine Campaign that Includes: • On-page optimization • Backlink building throughout the internet • Incorporation of social media • Studying the success of your competition • And more

    15. Online Marketing Allows You to Track EVERYTHING

    16. Online Tracking

    17. Online Tracking • The amount of visitors your website is receiving each day

    18. Online Tracking • The amount of visitors your website is receiving each day • Where the visitors are coming from

    19. Online Tracking • The amount of visitors your website is receiving each day • Where the visitors are coming from • How long they are staying on your website

    20. Online Tracking • The amount of visitors your website is receiving each day • Where the visitors are coming from • How long they are staying on your website • What pages they are leaving your website from

    21. Online Tracking

    22. Online Tracking • What keywords they typed in to find your website

    23. Online Tracking • What keywords they typed in to find your website • If they were on your website before, or if this is their first visit

    24. Social Media Marketing is a MUST for Today’s Businesses

    25. Why You Need Social Media Marketing

    26. Why You Need Social Media Marketing • Everyone is using it

    27. Why You Need Social Media Marketing • Everyone is using it • Social media campaigns have proven to be VERY successful

    28. Why You Need Social Media Marketing • Everyone is using it • Social media campaigns have proven to be VERY successful • Social media is seen as credible

    29. Why You Need Social Media Marketing • Everyone is using it • Social media campaigns have proven to be VERY successful • Social media is seen as credible • Social media is FAST

    30. Why You Need Social Media Marketing • Everyone is using it • Social media campaigns have proven to be VERY successful • Social media is seen as credible • Social media is FAST • Social media allows you to build upon your strengths

    31. Internet Marketing Brings HIGHLY Targeted Traffic

    32. Situation #1

    33. Situation #1 Running an Ad in the Local Newspaper

    34. Situation #1

    35. Situation #1 • Many will see the ad, but how many will be interested?

    36. Situation #1 • Many will see the ad, but how many will be interested? • Counts on people remembering the ad later when they want the service

    37. Situation #1 • Many will see the ad, but how many will be interested? • Counts on people remembering the ad later when they want the service • Ad can only display so much information

    38. Situation #2

    39. Situation #2 Internet Search

    40. Situation #2

    41. Situation #2 • Visitor is looking for your business RIGHT THEN AND THERE

    42. If Your Business is Not Appearing in those Search Results

    43. It is Like People are Knocking at Your Door

    44. And You Aren’t Answering!!!

    45. Internet Marketing for your Business is Very Affordable

    46. Control Over how your Brand is Represented

    47. Your Online Marketing Material Can Easily Contain

    48. Your Online Marketing Material Can Easily Contain • Testimonials or reviews from other customers

    49. Your Online Marketing Material Can Easily Contain • Testimonials or reviews from other customers • Pictures and even videos of your business