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Mark Phillip markphillip

From Easy to Geeky: A Top 10 List. Mark Phillip markphillip.com. Geeky. Easy. favicon.ico. Tiny, little picture. favicon.ico. Options to display one on your site: Include: <link href="http://twitter.com/favicon.ico" rel="shortcut icon" type="image/x-icon" />

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Mark Phillip markphillip

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  1. From Easy to Geeky: A Top 10 List Mark Phillip markphillip.com

  2. Geeky Easy

  3. favicon.ico Tiny, little picture

  4. favicon.ico Options to display one on your site: Include:<link href="http://twitter.com/favicon.ico" rel="shortcut icon" type="image/x-icon" /> Simply name it “favicon.ico”

  5. Google Webmaster Tools Hey Google, does this code make my butt look big?

  6. Google Webmaster Tools Verification process options: Upload blank file to server with Google-specified name Add Google-specified <meta> tag More Info: http://www.google.com/webmasters/

  7. Sitemap File Table of Contents for search engines

  8. Sitemap File <url> <loc>http://markphillip.com</loc> <lastmod>2009-06-11T20:40:03+00:00</lastmod> <changefreq>daily</changefreq> <priority>0.8</priority> </url> <url> <loc>http://markphillip.com/2005/01/misfiring/</loc> <lastmod>2000-02-05T19:09:36+00:00</lastmod> <changefreq>monthly</changefreq> <priority>0.3</priority> </url>

  9. Sitemap File More Info: http://www.sitemaps.org/ Note: Best way to inform search engines about your sitemap file is to include it in your robots.txt file.

  10. Canonicalization Fancy ComSci term popularized by Google

  11. Canonicalization These are completely different URLs: ups.com/contact www.ups.com/contact ups.com/contact/index.html Rule of thumb: Ignoring anything after a “?”, each page should be reachable by just one URL.

  12. Google Analytics Who is visiting?

  13. Google Webmaster Tools More Info: http://www.google.com/analytics/

  14. Firebug & YSlow Geek X-Ray Glasses

  15. Firebug & YSlow Install Firebug: http://getfirebug.com/ Install YSlow: http://developer.yahoo.com/yslow/ NB: Firebug and YSlow add-ons are made for Firefox. IE, Opera, and Safari support can be replicated using Firebug Lite.

  16. Multiple CSS, JS, Icons Carpooling for files

  17. Multiple CSS, JS, Icons Stylesheets look like: <link … rel="stylesheet" type="text/css"> JavaScript files look like: <script type="text/javascript"> Images look like: <img src=“/img/logo.gif” height=“120”...> Note: Search for underlined terms to find items in page source

  18. robots.txt House Rules for Search Engines

  19. robots.txt SHAMEFUL Don’t index anything: http://jcp.com/robots.txt http://www.sears.com/robots.txt SHADY Don’t let anyone see I that changed my policies: http://vonage.com/robots.txt SOLID Index almost everything (and grab my sitemap while you’re here): http://www.llbean.com/robots.txt

  20. robots.txt Zoo Animal Puppet Kit http://www.orientaltrading.com/ui/browse/processRequest.do?requestURI=processProductsCatalog&sku=48/2212&tabId=3&cm_re=FF-_-Feature-_-F1L2 http://www.orientaltrading.com/ui/tellAFriend/TellAFriendController.jpf?productCode=48/2212 Camp Journal Craft Kit http://www.orientaltrading.com/ui/browse/processRequest.do?requestURI=processProductsCatalog&sku=48/3123&tabId=3&cm_re=FF-_-Feature-_-F2L3 http://www.orientaltrading.com/ui/tellAFriend/TellAFriendController.jpf?productCode=48/3123

  21. Semantic URLs Your URLs should tell a story

  22. Semantic URLs Good: http://sports.yahoo.com/nfl/standings Bad: http://columbusdispatch.sportsdirectinc.com/football/nfl-standings.aspx?page=/data/nfl/standings/2008-2009/pre/league/standings.html

  23. External Presence? Blog? Facebook? Twitter?

  24. External Presence? Problem: http://twitter.com/markphillip/status/1528389248 Solution: http://twitter.com/HRBlock/status/1528525560

  25. Thanks! Mark Phillip markphillip.com

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