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A broadcast group on WhatsApp acts as a forum where multiple users interact and participate. When you create a group, you send an initial message to selected contacts who receive it simultaneously, aware of other members and their identities. All members can join the conversation.
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Welcome To WhatsApp Blasting You're likely to miss conversations often when switching between two platforms. Wati gives you a single dashboard to see a unified view of Instagram DMs and WhatsApp conversations in the same place and respond to queries from both apps seamlessly. 2. Organize DMs with easy conversation filters, labels, and more Enjoy the benefits of the Wati Team Inbox to manage your conversations with ease:Take advantage of our AI bots to automatically capture phone numbers shared in your DMs, add them to a user profile, and build your Instagram contact list in Wati. The best part: you can now reach out to these customers through WhatsApp outreach campaigns, without relying on any algorithm. And if you didn’t know, WhatsApp has an open rate of up to 98%! 4. Reduce response time with Bulk SMS on WhatsApp automated welcome and out-of-office messages/workflows Greet users with welcome messages or automated out-of-office (OOO) replies whenever a customer reaches out. Use rich media, like videos and images, for engaging interactions.Send different messages to new and existing customers when they get in touch. Make existing customers feel special with exclusive offers and promotions when they get in touch.
Set up out-of-office messages to respond immediately and stay connected with your customers 24/7, even after business hours. 5. One customer, one view Same customer reaching out to you on multiple platforms? Get the full context of a customer’s interaction with your brand on Instagram and WhatsApp in one click, so you can respond faster and deliver a better experience to your customers. 6. Chatbot the IG Trigger workflows based on mentions of specific keywords. Respond with rich media, capture customer information and add it to Google Sheets, or automatically assign DMs to relevant teams or members. Here's why our customers love this new release: WATI made it extremely easy for us to manage our WhatsApp and Instagram messages in one place. This helps us keep track of all our messages and connect with customers even when we are offline. – Menaka Bhandary, Founder – Blown Studio Instagram automation at WATI is making it easier for our team to manage messages from different channels all in one place. This has increased our productivity and efficiency. Also, by responding to customers faster, we have noticed an improvement in their overall satisfaction. – Sandheep Kumar, CEO – Anveshana Clothing
Please note that you must have an Instagram business account to get started. If you are already a Wati customer, you can easily connect your Instagram business account to Wati by following the steps below: Step 1 – Connect your Instagram Business Account to a Facebook PageYour professional Instagram account must be linked to a Facebook Page. To do this:Once you have completed the steps above, follow these instructions to set up your Instagram account on Wati: With over 2.5 billion active users globally, WhatsApp is key to B2C communication. This platform allows you to launch promotions, offer after-sales support and maintain direct contact with customers. WhatsApp broadcast lists stand out as an essential feature. Broadcast lists on WhatsApp allow you to send messages to multiple contacts simultaneously. WhatsApp Business expands this Bulk SMS on WhatsApp functionality, improving customer engagement and satisfaction. Both WhatsApp broadcast lists and groups are useful for mass messaging on WhatsApp Business. They can boost your business if used properly. If you want to learn how to create and use broadcast lists on WhatsApp and groups, and learn their key differences, read on. You'll get innovative ideas for engaging mass messages.Let's begin this educational. Done! You can now send your first message to this WhatsApp broadcast list. For example, if you own a cake shop, you can inform your customers about new offers or available flavours. The next time you want to communicate with this group, simply find the already created list and send the message. WhatsApp broadcast lists are powerful tools to keep your customers informed and engaged.
Mastering broadcast lists on WhatsApp is crucial to maximizing the reach of mass messages on your WhatsApp Business. Understanding the differences between the available options is key to effective communication. Broadcast lists allow you to send messages to multiple contacts without revealing the recipients to each other, maintaining privacy and personalization. Learning how to use WhatsApp broadcast lists effectively can transform the way you interact with your audience. This tool is ideal for announcements, updates, and promotions. By integrating WhatsApp broadcast lists into your marketing strategy, you can increase customer engagement and loyalty. With broadcast lists on WhatsApp, every message feels personal and direct – a key factor in maintaining a genuine connection with your audience. Let’s dive into the details and explore how these lists can benefit your business. A broadcast group on WhatsApp acts as a forum where multiple users interact and participate. When you create a group, you send an initial message to selected contacts who receive it simultaneously, aware of other members and their identities. All members can join the conversation.
Privacy is the main difference between broadcast lists and groups. In lists, personal data is kept private between you and each recipient. In a group, on the other hand, all members have access to each other's contact information, which means greater exposure. Creating a broadcast list on WhatsApp Business is a simple and effective process for communicating with multiple contacts simultaneously. Follow these steps to get started:Open the chats tab in your WhatsApp Business.Click on the three green dots icon, located in the upper right corner, to access “More options”.Select the “New Broadcast” option.Search or choose the contacts you want to include in your broadcast list. You can add up to 256 contacts.Once you have selected your contacts, tap the green check mark icon to confirm. All participants will receive a notification informing them that they are in a group created by you and will get to know the other members. Before you create lists or WhatsApp groups to engage with your customers, it’s crucial to segment them. Sending the same content to all your leads isn’t efficient. Fortunately, you can use WhatsApp Business labels to categorize your customers based on the stage of the sales funnel they’re in.
By tagging and grouping your customers appropriately, you can send relevant information to each one and manage their responses more efficiently. Uses of WhatsApp broadcast lists and groups for your business Lists on WhatsApp are a powerful tool for communicating effectively with your customers. They offer advantages such as high reading rates, speed, and the possibility of building personalized relationships. Plus, they are free to use, unless you opt for the WhatsApp Business API, which expands its functionality. Product Launches : Ideal for leveraging your targeted leads in the app. For example, if you launch a new product in your online store, you can quickly inform your customers. Communicating Offers : This is perfect for targeting promotions to specific segments or in general. A clothing store could announce exclusive discounts to its subscribers. Promote Recent Content : Share links to your blog posts or social media. This helps increase traffic to your website. Responses to WhatsApp broadcast lists arrive as private chats, allowing you to improve segmentation and encourage engagement through direct, personalized communication. This feature makes WhatsApp broadcast lists especially effective for building a strong, trusting relationship with your customers. WhatsApp groups are an essential tool in various sectors, especially in training companies, mentoring and sports clubs. WhatsApp Business helps create communities and foster connections between individuals with common interests. These groups are ideal for resolving queries and addressing objections in an interactive environment. Valuable content, such as articles or videos, can be shared to enrich the experience of participants.Build customer loyalty through raffles or special conditions.
Provide a networking channel in the B2B sector or connect people with similar interests. In the field of training and mentoring, WhatsApp groups are perfect for announcing new lessons or available classes. They also allow you to present complementary products and services in a direct and personalized way. To build customer loyalty, WhatsApp groups can be used to organize raffles or offer special deals. They also provide an excellent channel for networking in the B2B sector, or for connecting people with similar interests in different fields.To ensure good use of these groups, it is important to establish clear rules from the beginning and designate administrators responsible for moderating content and sharing updates. This ensures an orderly and productive environment, benefiting all group members. Broadcast lists on WhatsApp have revolutionized the way different industries communicate with their audiences. This chapter explores how different sectors are taking advantage of this tool to improve their communication and marketing. In the Retail Sector : Stores use mailing lists to send exclusive offers, new product announcements and flash sale alerts. For example, a fashion boutique can announce a new collection only to its most loyal customers. In the Service Industry : Service companies, such as travel agencies, send customized itineraries and last-minute travel deals. This allows them to offer a more personal and efficient service. In the Educational Setting : Educational institutions leverage lists to send class reminders, additional study material, and notifications of school events, keeping students and parents informed and engaged. In the Healthcare Sector : Clinics and hospitals send appointment reminders, health tips, and important updates on health services. This practice helps improve patient care and time management. In Real Estate : Agents and real estate companies leverage mailing lists to send updates about new properties, tips for buyers and sellers, and real estate market news. This direct, personalized communication helps keep clients informed and engaged in the buying or selling process.Each industry customizes the use of WhatsApp broadcast lists to their needs. This leads to more direct and personal communication, increasing customer satisfaction and business growth.
Fashion Industry : A clothing store launches an exclusive collection and uses a mailing list to inform its most loyal customers about a private sale before the general opening. Customers receive a personalized message with details of the collection and a link to view the pieces online. Food Industry : A gourmet restaurant sends a special seasonal menu to its regular customers via a mailing list, including a discount code for those who reserve via WhatsApp. This increases reservations and improves customer relations. Healthcare : A dental clinic uses broadcast lists to remind patients of upcoming appointment dates and send dental care tips periodically, thereby improving patient care and maintaining regular communication. Educational Scope : A language academy sends messages through mailing lists informing about new courses, free conversation workshops and tips to improve in different languages, thus keeping students motivated and committed to their learning. Entertainment Industry : A local movie theater uses mailing lists to advertise new movie releases, special ticket deals, and themed movie nights, attracting movie lovers and creating a community of repeat customers. These examples demonstrate how WhatsApp broadcast lists can be used to strengthen customer relationships and improve user experience across a variety of industries. Now that you know how to create broadcast lists and groups on WhatsApp, as well as their uses, it is crucial to evaluate whether they are suitable for your business. Understanding that these communication channels require resources and constant attention to be effective is essential.If you can't maintain and nurture these channels now, it might be better to wait. Develop a solid strategy where WhatsApp lists and groups are your key allies in communication and marketing. Fortunately, there are tools like Wati that make managing broadcast lists on WhatsApp easier. Wati is an automation and management platform for WhatsApp. It allows you to organize and tag your contacts, making it easy to send
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