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The Idea of Technology. “What’s wrong with the PC?” Donald Norman - T hree main complaints about the PC Selling Technology: - Planned obsolescence - Creeping featurism “The Cell Phone and the Crowd” Vicente Rafael - Technology as empowerment - Technology as democratization of information.

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“What’s wrong with the PC?”Donald Norman-Three main complaints about the PC Selling Technology: - Planned obsolescence - Creeping featurism “The Cell Phone and the Crowd” Vicente Rafael-Technology as empowerment- Technology as democratization of information

when it comes to politics the internet is closing our minds1
“When it comes to politics, the internet is closing our minds.”


  • Internet provides a forum to debate and exchange ideas
  • Unending resource
  • democratization of information that might not otherwise be accessible to the masses
  • Would we really be better off without Facebook and Twitter?
  • If you don’t want filters, then how do you go about deciding what is actually of importance to an individual?


  • Personalized filters weed out opposing viewpoints, things that you are probably not interested in
  • Algorithms determine your information
  • Increasing power of corporate advertisers on the internet slowly decreasing choice
  • Surrounding ourselves with like-minded people (Facebook) to not hear many differing opinions
week 5 clive dilnot and the artificial
Week 5 Clive Dilnot and The Artificial
  • Terms/Ideas
  • Three phases of society
    • Watershed moments
  • Artificiality
  • Human-centered design
  • Design as:
    • possibility
    • interface
    • means of understanding
week 6 luxury
Week 6Luxury
  • Terms/Ideas
  • The disconnect between production and consumption
    • (and how labor fits into this)
  • Commodity
  • Fetishism
  • The purchase of fantasy
  • Status
  • Brand
  • Logo
  • Immateriality
  • Absolution
  • Capitalism
  • Readings
    • “The Fetishism of Commodities and the Secret Thereof,” Marx
    • “No Logo” Klein
    • “Design and Immateriality,” Moles
week 7 carlos teixiera and the knowledge economy
Week 7Carlos Teixiera and the Knowledge Economy
  • Terms/Ideas
    • Industrial vs. Knowledge Economy
    • Restructuring Business Models
      • knowledge sharing
      • non-hierarchical
    • Flow of information
    • Heuristics
  • Readings
    • “Leaders for the Knowledge Economy,” Friedman
    • “Open Innovation Systems: The Case of Industree,” Teixiera
week 8 gender coded design
Week 8Gender: Coded Design
  • Terms/Ideas
    • Patriarchy
    • Socially constructed
    • Capitalism
    • Consumers versus makers
    • The myth of male genius
    • Gendered spaces/objects
  • Readings
    • “Made in Patriarchy,” Cheryl Buckley
    • “Playboy Penthouse Apartment”, in Joel Sanders’ Stud
exam point deductions
Exam Point Deductions
  • Only discussing the image’s subject and not connecting it to other readings or lectures
  • Few or no readings mentioned/cited
  • Few or no mentions of elements discussed during lecture or recitation
  • Continual spelling or grammatical errors
  • No use of key terms
  • Assertions made without providing support through use of the images, readings, lecture, etc.
  • Misuse of key terms or inaccurate reference to readings
  • Only doing a formal analysis of the images themselves without addressing key concepts addressed in class.
  • Superficial discussion of images and concepts

Style Faux Pas

  • Don’t use the first person when for exams or in formal academic writing
  • Don’t use slang, colloquialisms or “nowadays”