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Stereotypes, Prejudice, & Discrimination. Stereotypes, Prejudice, & Discrimination. Stereotypes A set of beliefs about the personal attributes of a group of people Stereotypes make information processing more efficient Human brains look for ways to categorize data to make life easier.

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Stereotypes, Prejudice, & Discrimination


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    1. Stereotypes, Prejudice, & Discrimination

    2. Stereotypes, Prejudice, & Discrimination • Stereotypes • A set of beliefs about the personal attributes of a group of people • Stereotypes make information processing more efficient • Human brains look for ways to categorize data to make life easier

    3. Stereotypes, Prejudice, & Discrimination • Prejudice • A biased evaluation of a group, based on real or imagined characteristics of the group members (stereotypes) • Discrimination • Negative act towards a person or group of people because of their group membership

    4. Stereotypes Billy Bob McCracken Heinrich Schliemann

    5. Stereotypes – Girls versus Boys • Better at math • Emotional • Good communicators • Better at sports • Better at listening • Better at school • More successful • Nurturing • Shouldn’t cry • Overactive sex drive

    6. Discrimination • Difficult to demonstrate at the individual level • Women tend to acknowledge having been discriminated against as a group, but few report being personally being discriminated against

    7. Discrimination • Normally assessed at the aggregate level • Example, the rate of first degree murder prosecutions in Florida based on the race of the victim and defendant

    8. Implicit stereotypes and attitudes • Implicit stereotypes • A stereotype that is powerful enough to operate without conscious control • Powerful attitudes that are sometimes hidden from conscious awareness • Today we’ll take an Implicit Association Test, developed by Harvard researchers, to discover our own potential implicit stereotypes

    9. Go to Labs 2 & 3 • Google “harvard implicit” • Click on the first option • Click on “Go to demo tests” • Pick a test and follow the instructions