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Strategy

Strategy. staying on track. Bruce Duggan Director BullerCentre.com. focus lunch alone the no-cost benchmark the $10 retreat trading worries strategy on a Post-It. tools the strategy question goals making SWOT useful competitive advantage competitor triangle. Staying on Track.

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Strategy

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  1. Strategy staying on track Bruce Duggan Director BullerCentre.com

  2. focus lunch alone the no-cost benchmark the $10 retreat trading worries strategy on a Post-It tools the strategy question goals making SWOT useful competitive advantage competitor triangle Staying on Track only need 1 from each column

  3. lunch alone at least once a month take a notebook no other paper no electronics sit for at least 40 min write down everything about work that comes into your head Focus

  4. the strategy question Tools How can we thrive?

  5. the no-cost benchmark Google “SME Benchmarking Tool” Industry Canada StatsCan Focus

  6. goals hard profit growth position risk soft management employee community society Tools 1 only 1 only

  7. the $10 retreat a ½-day retreat once a quarter maximum no frills use a tool or ask What are you worried about? What could bite us? What opportunity are we missing? Focus

  8. us • Strengths • ~~~ • ~~~ • ~~~ • Weaknesses • ~~~ • ~~~ • ~~~ our world • Opportunities • ~~~ • ~~~ • ~~~ • Threats • ~~~ • ~~~ • ~~~ • Strengths • ~~~ • ~~~ • Weaknesses • ~~~ • ~~~ • Opportunities • ~~~ • ~~~ • Threats • ~~~ • ~~~ Tools • making SWOT useful actions • ____________ • ____________ • ____________ • ____________ • ____________ • ____________ • ____________ • ____________

  9. trading worries non-competing peer once a month bring up your worries bring up your hopes Focus for the company

  10. competitive advantage value proposition options competitive advantage questions Tools “What’s our value proposition?” “Niche” “Our distinctives” “Why will people prefer to buy what we’re selling?”

  11. competitive advantage value proposition options price features execution Tools pick only 1

  12. Value Proposition Options

  13. Can we actually beat our competition at this? Can we live off this value proposition? What percentage of potential customers actually want this value? Can we reach them economically? Will they pay us enough? competitive advantage value proposition options price features execution competitive advantage questions Tools

  14. competitor triangle “You can have it fast, you can have it cheap, you can have it good. Pick any two.” Tools What 3 product qualities do my sectors’ customers value most? fast cheap good

  15. competitor triangle Tools What 3 product qualities do my sectors’ customers value most? speed price quality

  16. competitor triangle Tools What 3 product qualities do my sectors’ customers value most? accessibility True North Hideaway Ross’ Resort Trails End price quality Pipestone Happy Landing

  17. Strategy on a Post-It Focus

  18. Strategy staying on track Bruce Duggan Director BullerCentre.com

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