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Strengthening Veterinary Services to Address Avian Influenza in Poultry Production

The IICA Strategy for Addressing Avian Influenza focuses on enhancing veterinary services and promoting active participation among poultry producers at both national and regional levels. This includes risk communication efforts to raise awareness among political leaders and disseminate strategic information through various media, including a video on prevention and a radio series tailored for medium and small producers. The aim is to provide reliable scientific information while adapting to cultural diversity, ensuring effective outreach across the Caribbean and Latin America.

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Strengthening Veterinary Services to Address Avian Influenza in Poultry Production

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  1. Incorporating poultry producers and strengthening veterinary services IICA Strategy for Addressing Avian Influenza Mónica Montero Public Information Office Directorate of Agricultural Health and Food Safety

  2. IICA Strategy for Addressing Avian Influenza • Strengthening of veterinary services • To promote participation of the poultry sector (national and regional actions) • Risk Communication

  3. Risk Communication Efforts * Creation of awareness among political leaders * Dissemination of strategic info

  4. Video “Avian Influenza: Prevention is possible” Main topic Good poultry production practices and prevention Based on FAO’s manual “Guide to the prevention and control of avian flu in small-scale poultry farming in LAC” Portuguese version

  5. Radio series “Más vale prevenir…” • Target audience: medium and small producers • Share in a simple and pleasant way reliable scientific information on AI • Adapted to Caribbean culture • Portuguese version

  6. Validation IICA/FAO (Central, Andean and South Regions) * Video, understandable although culture diversity * Radio series, should be adapted to country communication needs Monitoring * Where the materials are * How had they been used Re - distribution plan * Ministries of Agriculture * International organizations * Private sector

  7. Thank you

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