indonesia country notebook n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Indonesia Country Notebook PowerPoint Presentation
Download Presentation
Indonesia Country Notebook

Loading in 2 Seconds...

play fullscreen
1 / 28

Indonesia Country Notebook - PowerPoint PPT Presentation


  • 129 Views
  • Uploaded on

Indonesia Country Notebook. Matt Sheets International Business. Location. Southeastern Asia between Indian and Pacific Ocean About three times the size of Texas 17,508 islands, 6,000 inhabited Mainly low lands, but some mountainous regions. Population: 248,216,000 (4 th in the world)

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Indonesia Country Notebook' - milica


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
indonesia country notebook

Indonesia Country Notebook

Matt Sheets

International Business

location
Location
  • Southeastern Asia between Indian and Pacific Ocean
  • About three times the size of Texas
  • 17,508 islands, 6,000 inhabited
  • Mainly low lands, but some mountainous regions
slide3

Population: 248,216,000 (4thin the world)

  • Capital: Jakarta
    • Population: 9,608,000
history
History
  • 17th Century Dutch Colonization
  • Early 1940’s Japanese involvement
  • 1949 became sovereign

Today

  • Democratic nation
  • Constitution, 3 Branches of Government
culture
Culture
  • Life
    • Muslim religion (world’s largest population, 86%)
    • Male superiority (Urban areas more equal)
      • Males are breadwinners
    • Education is important
    • Language: Indonesian (local dialects exist)
    • Food: Rice, bread, noodles, crops/ farming
culture1
Culture
  • Laws
    • Islamic law
    • 3rd most populous democratic nation based on Civil Law
culture2
Culture
  • Ethnicity
    • Javanese:41%
    • Sundanese: 15%
    • Other: 44%
  • Urban
    • More westernized housing and clothing
  • Rural
    • More ritualistic, ethnic based
economics
Economics
  • 1 male/ 1 female
  • 66% between 15-64 years old
  • Living: 44% urban, 56% rural
  • Distribution of wealth
    • Poorest 10%: 3%
    • Richest 10%: >30%
economics1
Economics
  • GDP: $834 billion
    • 16th in the world in Purchasing Power
  • Oil, Gas, Coal
  • Airports, heliports, roadways, train tracks, water ports
economics2
Economics
  • Telephone Lines: 7th in world
  • Mobile Phone Users: 5th in world
  • Internet Users: 42nd in world
  • Media: television, radio, print ads
economics3
Economics
  • Working Conditions
    • Law Protected
    • Salaries and benefits similar to USA
  • Industries
    • Petroleum and natural gas, textiles, apparel, mining, and chemical fertilizers
  • Trade
    • Exports: $208.9 billion (27thin the world)
    • Imports: $172.1 billion (28thin the world)
economics4
Economics
  • Currency: Rupiah
  • Budget deficit of -1.2% of GDP(62ndin the world)

Exchange Rates

economics5
Economics
  • Labor Force: 117 million (5th in world)
  • Unemployment rate: 6.7% (73rd in world)
    • Decrease since 2009 (nearly 8%)
marketing
Marketing
  • Their Needs
    • Business oriented world, business oriented phones
    • Connect with people
    • Internet access
    • Social networking
    • Touch screens
    • Applications
    • High Definition
  • We Supply
    • Blackberry
marketing1
Marketing
  • Current Competitors
    • Device Manufacturers
      • 57% Nokia
      • 27% Sony Ericson
      • 16% Other
    • Device Operating Systems
      • 95% Symbian (Runs on Nokia)
      • Windows Mobile, Mac iOS, and Android play small role
marketing2
Marketing
  • Prospective Competitors
    • Nokia usage is declining, Apple and Android operating devices are on the rise
marketing3
Marketing
  • Segmentation Options
    • Geographical: Physical separation
    • Demographical: Age, gender, income…
    • Psychographical: Lifestyles, social classes
    • Behavioral: Response to products
marketing4
Marketing

The Matt Sheets Plan

marketing5
Marketing
  • Step 1
    • Differentiation: Great quality for a great price
  • Step 2
    • Positioning: A must have business phone
  • Step 3
    • Target Market
marketing6
Marketing
  • The Small Business Social Media Survey
    • In America 69% of small business owners use social media such as Facebook or Twitter for Marketing
  • Blackberry=Business people
  • Blackberry= Facebook, Twitter, more
marketing7
Marketing
  • Our marketing should follow social media trends
    • Age: 18-24 year olds (some focus on 13-17 and 23-34)
    • Gender: 60% males, 40% females
    • Occupation: Business oriented
    • Day of Week to Sell: Thursday (some focus on weekends)
    • Time of Day to Sell: Night time (some focus on morning and afternoon sales)
marketing8
Marketing
  • Product
    • Blackberry Line
      • Email
      • Calling
      • Internet applications
      • GPS/Maps
      • Instant Messaging
      • Camera
      • Bluetooth
      • Wi-Fi
      • Web Surfing
marketing9
Marketing
  • Place
    • 5 Most Populated Cities (Jakarta, Surabaya, Bandung, Bekasi, Medan)
    • Areas of business/ many potential buyers
    • Carriers: Exelcom, PT Indo Sat, and PT Telkom
marketing10
Marketing
  • Promotion
    • 20 Salespeople (4 quadrants/city, 1 Salesperson/Quadrant, 5 Cities)
    • 1o Internally promoted, 10 Hired with Indonesian background
    • Seminars (Learning and Motivation)
    • Outsource advertising agency
marketing11
Marketing
  • Price

Product Life Cycle

marketing12
Marketing
  • Step 4
    • Implement
      • Time is right! Unemployment decreasing, Nokia usage decreasing, Blackberry implementation starting
  • Step 5
    • Start Selling!