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Developer Incubation at Sony: Nurturing Innovation for PlayStation Success

Learn about the history, strategies, and resources of Sony's Developer Incubation program aimed at supporting game developers for PlayStation consoles. Discover how developers can leverage this program to enhance their opportunities for success.

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Developer Incubation at Sony: Nurturing Innovation for PlayStation Success

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  1. Incubacion de Developers Bruno Matzdorf Sony Computer Entertainment America

  2. Agenda • No vamos a hablar de: • SCEA (Sony Computer Entertainment America) • Una historia breve • Incubacion

  3. Not talking about… • Aspecto Comercial de PlaySTation • Peliculas, Musica, Electronicos • Numeros de Ventas

  4. SCEA • Sony Corporation ~160,000 empleados • Sony Computer Entertainment ~5,500 empleados • SCEA ~2,100 empleados • Developer Support (Soporte de Desarrollador) • Mark Danks (Sr. Developer Support Manager, Encubacion Academica) • Bruno Matzdorf (Developer Support Line Manager, Encubacion Latin America) • World Wide Studios (WWS) • Sarah Stocker (Sr. Producer) • 3rd Party • Michael Foster (Sr. Product Evaluation Manager)

  5. History 1995 PS1 CD GTE C / Asm 3D 2000 PS2 DVD EE / VU IOP GS C++ / Asm Scripting Middleware 2003 PSP UMD OSD Online Wireless C++ / Asm OpenGL 2006 PS3 Blu-Ray Online PSN CELL (PPU/SPU) RSX C++ / Asm Scripting Middleware

  6. Estado de Desarrollo • ~250 grupos de desarrollo activos (sin incluir WWS) • Estrategias nuevas de Soporte de Dessarrolladores • Incubacion • Advisory Panels • Capacitacion / Educacion • Grupo de Ingenieros de Campo

  7. Incubacion • Metas • Ayudar la curva de aprendizage para las consolas de PlayStation • Mejorar las oportunidades de trabajar con los Publishers • Escogiendo la Estrategia de Desarrollo (PS2 / PSP)  Como llegamos a PS3 a tiempo? • Esfuerzos • Academico (PSP) • Desarrollador (PS2)

  8. Incubacion (Developer) • PS2 Developer Application • PS2 Incubation Agreement • PS2 Hardware / Access to Developer Network • Aligning goals for incubation (SCEA / Developer) • Be open to honest feedback

  9. Incubator Resources • Ability to leverage the last 12 years • Access to SCEA Developer Support • An extension to current development pipelines • A Console Developer • New opportunities with Publishers

  10. Submission of Games Stage 2 Alpha / Beta Stage 1 RTM Opportunity!! Developer Support

  11. Summary • Build on 12 years of experience • SCEA is very interested  Incubation

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