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ViaMichelin Opportunities. No 1 Travel Site in Europe. ViaMichelin. ViaMichelin Overview (UK and Europe) Market position/ reach (UK) ViaMichelin UK Audience Profile Advertising opportunities Benefits of advertising on ViaMichelin. Ad Opportunities. ViaMichelin Overview. Concept

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viamichelin opportunities

ViaMichelin Opportunities

No 1 Travel Site in Europe

slide2
ViaMichelin

ViaMichelin Overview (UK and Europe)

Market position/ reach (UK)

ViaMichelin UK Audience Profile

Advertising opportunities

Benefits of advertising on ViaMichelin

Ad Opportunities

viamichelin overview
ViaMichelin Overview
  • Concept
  • Going away on holiday or business? Need maps or driving directions for Europe? www.ViaMichelin.com offers a wide range of digital travel assistance services to help motorists and travellers prepare for trips in the UK and throughout Europe.
  • Services
  • Route planning and local road maps in the UK and Europe
  • Weather forecast and traffic updates in the UK and Europe
  • Access to over 70,000 hotels and restaurants throughout Europe (recommended in the renowned Michelin Red Guide)
  • Access to the Michelin Green Guide with over 21,000 tourist attractions in Europe
  • Exclusive ViaMichelin magazine with latest updates on new technology, the motoring world and travel locations and events
  • e-commerce store with opportunities to buy a wide range of ViaMichelin products online

In The UK:

100,528,743 Ad Impressions

2,326,516 Unique Users

(35% UK Impressions)

In Europe

530,000,000 Ad Impressions

14,700,000 Unique Users

* Source: Dart, Jan 2007

uk page views and impressions by section
Map Search and Result:

Page Views

1,600,000

Page Impressions 3,290,000

Traffic:

Page Views 6,200

Page Impressions 28,197

UK Page Views and Impressions by Section

Hotel Search and Result:

  • Page Views

115,000

  • Page Impressions 540,000

Magazine:

  • Page Views

165,000

  • Page Impressions 290,000

Driving Directions

Search and Result:

  • Page Views

1,000,000

  • Page Impressions 12,500,000

Weather:

  • Page Views 28,000
  • Page Impressions 62,000

Green & Michelin Guides:

  • Page Views 53,000
  • Page Impressions 276,000
slide5
ViaMichelin in Europe

Local site’s snapshots

Available in 5 languages and can target users in 9 countries

www.viamichelin.fr

www.viamichelin.co.uk

www.viamichelin.de

  • French website:
  • 5,760, 000 Unique Users*
  • 256,000 000 Ad Impressions*
  • 74% Men
  • 84.5 % 35 years old and over (ind.150)
  • UK website:
  • 2,370,000 Unique Users*
  • 100,500,000 Ad Impressions*
  • 81% Men
  • 94 % 35 years old and over
  • German website:
  • 3,336,000 Unique Users*
  • 87,990,000 Ad Impressions*
  • 80% Men
  • 67 % over 35 years old
slide6
ViaMichelin in Europe

Local site’s snapshots

Available in 5 languages and can target users in 9 countries

www.viamichelin.it

www.viamichelin.es

  • Italian website:
  • 2,096,000Unique Users*
  • 107,177,000Ad Impressions*
  • 78 % Men
  • 66.1 % over 35 years old
  • Spanish Website:
  • 1.636.000Unique Users*
  • 55,825,000Ad Impressions*
  • 68 % Men
  • 64 % 25-49 years old

Other European countries include:Belgium, Switzerland, Netherlands and Austria

  • DART: Jan 07
slide7
Advertising and Sponsorship Opportunities

ViaMichelin Market Position/Reach

Ad Opportunities

slide8
MAPPING WEBSITES REACHES

16.9%

13.4%

5.9%

5.89%

1.75%

ViaMichelin in The UK

ViaMichelin: key figures in the UK

  • 3.1 M UU (DART)
  • 93 M Impressions
  • 35% UK Traffic

DART, Dec. 06

viamichelin reach key figures
ViaMichelin key figures in Europe

14.7 Million Unique Users

530 Million Impressions

Source: DART, Dec 06

ViaMichelin: Reach & Key Figures
  • ViaMichelin and Travel Websites
    • Google Maps = 14.7 million Unique Users
    • ViaMichelin = 8.6 million Unique Users
    • Google Earth = 8.2 million Unique Users
    • Mappy = 7.5 million Unique Users
    • Expedia = 6 million Unique Users

Source: NNR – Dec 06

slide10
Advertising and Sponsorship Opportunities

ViaMichelin user profile

Ad Opportunities

uk demographic breakdown
UK Demographic Breakdown

Stats provided by InSites: Feb 07

slide12
Advertising and Sponsorship Opportunities

ViaMichelin Advertising and

Sponsorship Opportunities

Ad Opportunities

slide13
Homepage Take Over
  • Optimal integration, ideal for drawingthe user's attention
  • An exclusive partnership to benefit from ViaMichelin's brand awareness & support
  • High reach &visibility

Customized Homepage

Sponsorship

Benefits

Background colour in the look and feel of the advertiser

Fixed or Roll Over MPU (300x250)

homepage take over examples
Homepage Take Over Examples

MPU Video Streaming Watermark

MPU Streams a 10 sec (max) video watermark.

Home Page maintains search and navigation capability

Click on Logo for example

slide15
Homepage Take Over Examples

MPU Rollover Image Watermark

Roll cursor over MPU to expand watermark

Header Colour Change

slide16
Advertising and Sponsorship Opportunities

Brand Placement – McDonalds

home page brand placement for mcdonalds
Home Page – Brand Placement for McDonalds
  • McDonalds Logo will be fixed on the Homepage, Driving Directions user interface for duration of campaign.
  • User can select McDonalds logo to display Restaurant Locations within a certain distance of their driving route
maps brand placement for mcdonalds
Maps – Brand placement for McDonalds
  • McDonalds Logo will be fixed on the Maps Section for the duration of the campaign.
  • User selects the McDonalds logo to display Restaurant Locations around their own location search.
driving directions brand placement for mcdonalds
Driving Directions – Brand Placement for McDonalds
  • User selects the McDonalds logo when they are searching on Driving Directions.
  • McDonalds Logo is displayed on Driving Directions Result Page when a restaurant is within a certain distance from the users route.
  • If user clicks on McDonalds Logo a stand alone map with logo will display the specific location of the chosen Restaurant
brand placement offline opportunity
McDonalds Logos are also displayed in the print Page. Therefore the user will have an offline travel description to take with them of where the restaurant location is.

There is the additional option of placing branded coupons within the print out of the site. The size of this is 600x90.*

Brand Placement – Offline Opportunity

600x90

*If client chooses the coupon option there will be an additional cost

statistical feedback
Statistical Feedback

The brand placement subscription will give you access to an extranet with the history of all the

statistical information available:

  • number of the outlets/service’s activated each day
  • number of people who continued through to the partner’s own website
slide22
Maps Sponsorship

Maps Sponsorship

Fixed placement on maps search and result pages

High visibility –The most popular section of ViaMichelin local sites

Size: 110x110

5 KB max.

slide23
Driving Direction Sponsorship

Driving Direction Search

Driving Direction Result Pages

Driving Direction Sponsorship

Fixed placement on driving direction search and result pages

High visibility – One of the most popular section of ViaMichelin local sites

Size: 300x100

5 KB max.

slide24
MPU (300x250)

MPU - Mapssection

MPU on maps search and result pages

High visibility – most popular section of ViaMichelin local sites

Size: 300x250

25Kb max.

slide25
MPU (300x250)

MPU- Homepage

MPU- Magazine section

MPU- Driving Directions

MPU on Motoring & Technology and Tourism & Gastronomy sections

300x250 (option to expand)

20KB max.

MPU on Driving Directions Search and result pages.

300x250

20KB max.

MPU on Homepage

Exclusive visibility – reach 100% of the site audience

300x250 (option to expand) 20KB max.

slide26
Leaderboard/ Banner
  • Leaderboard or Standard banner available on:
  • Driving direction search and result pages
  • Maps search and result pages
  • Hotel pages
  • Michelin guide pages (magazine)
  • Print pages (Maps; driving directions) – offline advertising
  • High visibility – most popular sections of ViaMichelin sites
  • Size: 728x90 or 468x60 (option to expand only on pages without i frame)
  • 15 KB max.

Leaderboard OR Banner

e.g. hotel pages

slide27
Skyscraper/ Super skyscraper

Super skyscraper OR

Standard skyscraper

  • Super Skyscraper or standard Skyscraper on:
  • Traffic pages
  • Weather pages
  • Magazine HP (Tourism and automotive)
  • Size: 120x600 or 160x600 (option to expand only on pages without i frame)
  • 15 KB max.
slide28
Layer/ Interstitial

Layer/ Interstitial

  • Layer/ Interstitial available only on pages without iframes:
  • Not possible on result pages of driving directions, maps, hotels and the Michelin Guides!
  • The layer must not cover any of the search boxes
  • Size: entire page
  • 50 KB max
  • Capping: 1 per user per day
slide29
Advertorial

Advertorial

  • Editorial content devoted to your brand, products and services
  • An advertising format offering strong brand association with ViaMichelin
  • Accessed from the Home Page through a dedicated insert and hosted in the magazine section
  • Content which can also be published in the bi-monthly newsletter

.

slide30
E-mail Newsletter Sponsorship and Standalone

E-mail newsletter

sponsorship

E-mail

(standalone campaign)

Fixed banner and customised editorial insert in either of the text boxes on ViaMichelin e-mail newsletter

A bi-monthly communication offering strong brand association with ViaMichelin

Over 300,000 subscribers in the UK

More than 1.1 million subscribers in Europe (country targeting available)

slide31
Why ViaMichelin?

The No 1 Travel Site in Europe

  • A powerful audiencewhich is constantly growing: more than2.4 million unique usersper month in theUKand20 million unique usersper monthin Europe
  • Dual affinitybetween the world oftraveland motoring– reaching consumers interested in both segments
  • No. 1 Pan-Europeanwebsite** in the Travel sector with8 %reach, above Google Maps, Lastminute, Expedia, Mappy and Multimap.
  • A wide range of advertising formatsincorporating the latestad formatsand integrationopportunities
  • Geo-targeting opportunities: cities, counties, regions, countries
  • Source: * Dart, May 2006; ** December 2005, European top 20“Travel” web sites - Nielsen NetRatings European
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