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Optimizing eBay & Marketplace Operations for UK Auto Parts

In this presentation, we examine how SunTec India transformed operations for a UK auto parts distributor through expert eBay account management and seamless extension into Amazon, OnBuy, and Wix. It details operational challenges (title conventions, fitment mapping, admin lags), our structured solutions (data enrichment, team scaling), and the high-impact results delivered. Read more- https://tinyurl.com/2jckhu8m

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Optimizing eBay & Marketplace Operations for UK Auto Parts

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  1. Learn How SunTec India Drove Expansion & Sales for a UK Auto Parts Distributor A case study on eBay seller account management and multi-channel marketplace services

  2. The Client A leading UK-based auto parts distributor, operating since 2015. The company specializes in distributing authentic components for brands like Ford, BMW, Mercedes-Benz, Volvo, and Nissan.

  3. The Requirements The client reached out to us with the following tasks: eBay auto parts listing services ensuring accurate product listings and ACES-compliant fitment data. 01 Ongoing price and inventory updates using eBay's Listings Report or client-shared data to identify SKUs requiring updates, then prepare and upload inventory templates. 02 03 Multi-channel expansion of operations across Amazon, OnBuy, and Wix through phased project growth.

  4. Project Challenges Managing complex automotive listings required overcoming several operational hurdles: • Ensuring each product title begins with "For" followed by car make with any deviation affecting visibility and requiring immediate client escalation. • Managing time-intensive fitment selection matching exact make, model, variant, engine type, and year range while dealing with eBay admin panel refreshes causing progress loss. • Overcoming eBay admin panel intermittent lags that reduced workflow efficiency and increased error risk. • Meeting extremely high quality expectations of the client for listing accuracy, requiring multi-level quality control processes.

  5. Our Solution We deployed a team of three full-time specialists for eBay listings, later scaling to eleven professionals managing operations across multiple channels, responsible for: • eBay Automotive Parts Listing Optimization: We created accurate listings with PIES-standard structuring and manual fitment selection for perfect match. • Price and Inventory Management: We monitored vendor feeds and prepared update templates using eBay Listings Reports to maintain competitive pricing and accurate stock levels. • Customer Support Integration: We provided real-time assistance via eBay messaging system and email, improving response times and buyer experience. • Multi-Level Quality Control: We implemented a structured review process ensuring listing accuracy before going live.

  6. Project Outcomes On-Time Delivery Valid Tracking Seller Response Rate 96.3% (exceeding eBay's 95% standard) 99.2% (significantly above 95% platform standard) 96.0% (surpassing 90% benchmark requirement)

  7. Struggling with Complex eBay Listings and Multi-Channel Marketplace Management? Get in touch with us at info@suntecindia.com to learn more about our eBay store management services. Read the complete case studyhere. +15852830055 www.suntecindia.com

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