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Explore a detailed case study of how SunTec India helped a fashion brand achieve a 61% rise in leads. This PPT covers the approach, keyword strategy, and the power of compelling product descriptions in driving measurable eCommerce growth.Read more: https://buff.ly/PK8rgN5
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Learn How SunTec India Increased Leads by 61% for a Leading Fashion Retailer With Product Description Writing Services
The Client A US-based fashion retailer well-known for its extensive range of designer dresses and evening gowns. The brand is renowned for its high-quality garments and maintains a strong international presence.
The Requirements • The client reached out to us with the following tasks: • Standardizing descriptions for products sourced from all suppliers to ensure consistency • Creating content within tight deadlines for seasonal collection launches • Improving site visibility and engagement with SEO-optimized content • Maintaining a uniform and professional brand voice throughout all product listings • Ensuring consistency in specific compliance details like sizing, care, and material
Project Challenges • Throughout the project, we had to focus on maintaining compliance and accuracy while: • Adapting to fluctuating workload and ensuring consistent quality • Balancing creativity and SEO for diverse product descriptions • Meeting tight deadlines during peak seasons for the client
Our Solution • We assigned a team headed by a project manager and implemented a well-defined content workflow to ensure timely delivery. The team was responsible for: • Keyword Research: We identified the most impactful search terms and backend keywords relevant for the SEO. • eCommerce Product Copywriting: We wrote SEO-optimized product descriptions with a focus on brand voice and accuracy. • Search Engine Optimization: We incorporated key terms, meta descriptions, and alt text into every product description. • Content Repurposing: We used the existing content for blog posts to generate valuable backlinks.
Streamlined content processes for faster scalability • Boosted search rankings and organic traffic • Achieved a 61% increase in leads within one year Project Outcomes
Looking to Elevate Your Brand Presence With Professional Product Descriptions? Get in touch with us at info@suntecindia.com to learn more about our product description writing services. Read the complete case study here. +1 585 283 0055 +44 203 514 2601 www.suntecindia.com