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Why is Google easy to use? - PowerPoint PPT Presentation


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Why is Google easy to use?. Why is Google easy to use?. Huge database  billions of records “AND” default full-text searchable Good is good enough Ranking algorithm. Google Ranking Algorithm. Keyword location  title, headings, domain name Keyword density

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Why is Google easy to use?


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    1. Why is Google easy to use?

    2. Why is Google easy to use? Huge database  billions of records “AND” default full-text searchable Good is good enough Ranking algorithm

    3. Google Ranking Algorithm Keyword location  title, headings, domain name Keyword density Quality of linking sites Site traffic “Freshness” Age Stability US Pat. Appl. 20050071741

    4. Google Search Tips Default is “AND” Too much?  add words Too little?  drop words Not quite right?  try different words “Quotes” for exact match Tips: site:nasa.gov link:http://webbook.nist.gov/chemistry/