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Who are these folks in my folksonomy?!. Social networks for trustworthy metadata. Stan James stan@lijit.com. University of Osnabrück Outfoxed AttentionTrust.org Lijit. Who’s this guy?. very cool. Folksonomy Overview. Brief History of Metadata Challenges of Folksonomies

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who are these folks in my folksonomy

Who are these folks in my folksonomy?!

Social networks for trustworthy metadata

Stan James

stan@lijit.com

who s this guy
University of Osnabrück

Outfoxed

AttentionTrust.org

Lijit

Who’s this guy?

very cool

folksonomy overview
Folksonomy Overview
  • Brief History of Metadata
  • Challenges of Folksonomies
  • A social solution?
  • Lijit
taxonomies
Taxonomies

Categorizing

  • They don’t scale well
  • Can’t adapt
challenges of taxonomies
Challenges of Taxonomies

“Ghost Riding”

keywords tags
Keywords/Tags

knitting, sewing, clothes, blanket

<meta>

folksonomy 1
Folksonomy 1

mp3, sex, drugs, rock ‘n roll, britney spears, naked, cracks, games, nude, …

folksonomy 2
Folksonomy 2

knitting, sewing

blanket, crafts

knitting, cute

crafts, knitting

folksonomy 211
Folksonomy 2

knitting, sewing

blanket, crafts

knitting, cute

crafts, knitting

TRUST

…kinda like PageRank

why do folksonomies work
Why do Folksonomies work?
  • Wittgenstein’s Language Game

Tag convergence

recap

You-onomy

Folksonomy 2

Taxonomy

Folksonomy 1

Recap
different strokes for different follks
Different strokes for different follks

funny

humorous

humerous

boring

a warning
A warning
  • Remember Newsgroups?

rec.news.linux

rec.music.alternative

alt.movies.scifi

other folks
Other folks

“When you invite the whole world to your party, inevitably someone pees in the beer.” – Xeni Jardin (Wired)

http://www.wired.com/news/technology/0,1282,69366,00.html

other folks20
Other folks

                                                                                                                                   

vs.

our only options?

other folks22
Other folks

other folks23
Other folks

Nerds

You

Knitters

Locals

small worlds
Small Worlds

Watts & Strogatz 1998

small worlds25
Small Worlds

Universal

lijit
Lijit

demo

…formerly:

slide28
Thanks for your attention.

www.lijit.com

stan@lijit.com