1. Who are these folks in my folksonomy?! Social networks for trustworthy metadata Stan James stan@lijit.com

2. University of Osnabrück Outfoxed AttentionTrust.org Lijit Who’s this guy? very cool

3. Folksonomy Overview • Brief History of Metadata • Challenges of Folksonomies • A social solution? • Lijit

4. Brief History of Metadata

5. Self categorization You-onomy?

6. Taxonomies Categorizing • They don’t scale well • Can’t adapt

7. Challenges of Taxonomies “Ghost Riding”

8. Keywords/Tags knitting, sewing, clothes, blanket <meta>

9. Folksonomy 1 mp3, sex, drugs, rock ‘n roll, britney spears, naked, cracks, games, nude, …

10. Folksonomy 2 knitting, sewing blanket, crafts knitting, cute crafts, knitting

11. Folksonomy 2 knitting, sewing blanket, crafts knitting, cute crafts, knitting TRUST …kinda like PageRank

12. Folksonomy Success Stories

13. Why do Folksonomies work? • Wittgenstein’s Language Game Tag convergence

14. You-onomy Folksonomy 2 Taxonomy Folksonomy 1 Recap

15. Challenges of Folksonomies

16. Different strokes for different follks funny humorous humerous boring

17. Different strokes for different follks “bass”

18. A warning • Remember Newsgroups? rec.news.linux rec.music.alternative alt.movies.scifi

19. Other folks “When you invite the whole world to your party, inevitably someone pees in the beer.” – Xeni Jardin (Wired) http://www.wired.com/news/technology/0,1282,69366,00.html

20. Other folks                                                                                                                                      vs. our only options?

21. A Social Solution?

22. Other folks               

23. Other folks  Nerds   You   Knitters    Locals

24. Small Worlds Watts & Strogatz 1998

25. Small Worlds Universal

26. Lijit demo …formerly:

27. Recap

28. Thanks for your attention. www.lijit.com stan@lijit.com