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CHINA recreational outdoor market Business Overview 2014年3月7日星期五 One China , not one market 1) WESTERN CHINA POPULATION ,MILLIONS 83 GDP PER CAPITA , $ 773 SHARE OF NATIONAL GDP 4% 2) INTERIOR REGION : POPULATION ,MILLIONS 710 GDP PER CAPITA , $ 765

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2014 3 7

CHINA recreational outdoor market

Business Overview

2014年3月7日星期五

one china not one market
One China , not one market

1) WESTERN CHINA

  • POPULATION ,MILLIONS 83
  • GDP PER CAPITA , $ 773
  • SHARE OF NATIONAL GDP 4%

2) INTERIOR REGION :

  • POPULATION ,MILLIONS 710
  • GDP PER CAPITA , $ 765
  • SHARE OF NATIONAL GDP 38%

3) COASTAL REGION :

  • POPULATION ,MILLIONS 482
  • GDP PER CAPITA , $ 2117
  • SHARE OF NATIONAL GDP 58%
growth is main theme
Growth is main theme

1) More FDI into China

  • 􀂃Total FDI into China exceeded U.S.
  • 􀂃Number 1 in the world

2) Going Beyond China Itself

  • 􀂃More regional and global R&D set-ups
  • 􀂃More call-centers and global sourcing centers
  • 􀂃More AP headquarters in Shanghai (60+) and Beijing (20+)

3) CHINESE Companies are Professionalizing

  • 􀂃Aggressive restructuring
  • 􀂃Eyeing MNC’s talent pool
a your consumers here
A. Your consumers here

China Consumer Fundamentals

  • Positive Demographics
    • China’s population includes a Baby Boom and Echo Boom similar to North American age waves but with massive population by cohort
    • Chinese Baby Boomers
      • Large market of 30 to 45 year old age segment with substantial and growing discretionary income
      • Business owners and senior managers; multiple cars and homes; increasingly well educated
    • Strong Echo Boom behind (Little Emperor syndrome) with substantial spending power
      • Beneficiary of substantial spending by parents due to sentiment from the Cultural Revolution and single child policy
your consumers here
Your consumers here

China Consumer Fundamentals

  • Strong Consumer Psychographics
    • China is the fastest growing economy in the world.
    • Release of pent up demand resulting in massive increase in ownership of automobiles, real estate and luxury goods
    • Association with international brands and luxury goods, fine dining, 5 star hotels, etc. is reflection of personal status and success
    • Goldman Sachs (2005) report:
      • Demand of luxury goods in China will grow by 25% annually in the coming four years
      • Global share surging from 12% in 2004 to 29% in 2015
      • Exceeding Japan's expected 28% at that time
a china tourism
A. China tourism

China Consumer Fundamentals

  • Growing Tourism Spending
    • Growing middle and upper class with disposable leisure dollars and time
      • 6 day work week to 5 day work week in 1995
      • Government supports leisure spending with three paid Golden Week vacations
    • Domestic tourism industry has grown from less than 300 million arrivals in the early 1990s to 1.2 billion in 2005; US$100 billion industry revenues
      • Outbound tourists have grown from 2.8 million in 1992 to 32 million in 2005
      • By 2020, China will become the world’s leading destination, with 130 million arrivals, ahead of France (106 m), U.S. (102 m) and Spain (74 m).
    • Excellent road and airport infrastructure to support tourism.
    • Growing number of 5 and 4 star hotels across country (Shangri-La; Peninsula; Four Seasons)
china sports market
China sports market

key players and performance after avg 10 yrs operation in China

(intl &local)

Whole sales value in 2006 (RMB) :

Nike 4 B

Adidas 3.6B

Lining 2.5B

Anta 4B

Mizuno 700M

Puma 700M

Reebok 700M

……

And many local brands followed to target second , third ties cities.

china sports market8
China sports market

key Regional dealer for international sports brands to develop:

Baili ( northern eastern China)

Longhao ( Southern China)

Baoyuan ( northern , central , southern China)

Ruili ( Southern and Eastern China)

key chains and independent retailers :

National ones :

Quest sports

Sports 100

Sport city

And many regional ones :

china outdoor market10
China outdoor market
  • Two main segments : hiking / trekking and Skiing

From 1996 till 2006 , all below items already reached current quantity almost from zero :

Outdoor clubs : 1000

Outdoor specialty store : 600

Outdoor SIS : close to 1000

Outdoor event : more than 100

Outdoor media: 10

Outdoor government admin body: 2

china outdoor market11
China outdoor market
  • Main channels :

SIS 60-70%

Specialty shops : 30-40%

no national dealer yet , all regional dealers cross

TNF , COLUMBIA ,OZARK ARE THE TOP THREE PLAYERS .

a china ski industry

Major Ski Resort Markets

A. China Ski Industry
  • China ski Association estimates that with an 8% market penetration into only the core urban population of the 9 major northern cities and Shanghai there is a potential 3.6M customer market.
  • These 3.6M skier visits represents 20% of a total potential skier market that we estimate will be approximately 19.5M skier visits1 as resort quality and consumer interest accelerates:
  • China Population 1,300,000,000
  • Urban Population 30% 390,000,000
  • Cold Climate Cities 50% 195,000,000
  • Potential skier market size 10% 19,500,000
  • or 5% of the total urban population

Note 1: Japan’s ski market penetration is 33% based on 40M skier visits from a 120M population. Korea’s ski market penetration is 12% based on 5.6M skier visits from a 48M population.

resorts
Resorts

the top 6 resorts in China.

Huaibei

Outstanding Great Wall resort in Beijing

Beidahu

Top regional resort in Jilin Province

Yabuli: China’s #1

Destination Mountain Resort

LHS Beijing

Closest resort to Beijing

LHS Changchun

Multi-recreational regional resort

LHS Panshi

Natural beauty and four season appeal

golden references
Golden references
  • 1.Everything is possible in China.
  • 2.Nothing is easy.
  • 3.Patience is the essence of success.
  • 4.The answer "yes" is not necessarily an indication of agreement or confirmation.
  • 5."You don't understand China" means they disagree.
  • 6."Provisional regulations" mean they can change the rules anytimethey want, even retroactively.
  • 7."Basically, no problem" means a BIG problem.
  • 8."Signing a contract" means the beginning of the real negotiation.
  • 9.When you are optimistic, think about rule number two.
  • 10.When you are discouraged, think about rule number one.
realone sports
REALONE-SPORTS
  • FOCUS ON SPORTS , OUTDOORS INDUSTRY
  • SUPPORT YOUR CHINA LANDING PLAN
  • STRATEGY PLANNING , DISTRIBUTION DEVELOPING , MARKETING , PR ,EVENTS.

www.realonesports.com.cn

contact us : 021-62671325 -12

13801613094

DEAN QI

managing director

dean.qi@ realonesports.com.cn