Key Findings from the Retail Competitor Survey
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Key Findings from the Retail Competitor Survey Cecily Way December 1, 2006. Findings from the Competitor Survey. ….Why no one likes Downtown Berkeley. *** Please note any further data analysis and cross-tabs you would like investigated ***. How People Travel. To Competitor Districts.

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Presentation Transcript

Findings from the competitor survey

Findings from the Competitor Survey

….Why no one likes Downtown Berkeley

*** Please note any further data analysis and cross-tabs you would like investigated ***


How people travel
How People Travel

To Competitor Districts

To Downtown Berkeley


Why people travel
Why People Travel

To Competitor Districts

To Downtown Berkeley


Frequency of travel
Frequency of Travel

To Competitor Areas

To Downtown Berkeley



Is parking a problem
Is Parking a Problem…?

Competitor

Downtown Berkeley


Who travels or who filled out the survey
Who Travels(…or who filled out the survey)

Household Income

Gender Split


Key findings from the retail competitor survey cecily way december 1 2006

Key Maps and Findings

GIS Group:

Wendy Tao, Nikki Foletta, Wintana Debessay, Ryan Greene-Roesel, Catalina Ochoa

December 1, 2006



Key findings from the retail competitor survey cecily way december 1 2006

Downtown Berkeley surveyees are willing to come from further away on the weekdays than the weekends (employment effect)




Key findings from the retail competitor survey cecily way december 1 2006

Spatial Analysis of the Competitor Survey to the BART, they often take it

(Rockridge, Solano, Fourth Street)








Most sov commuters coming from within 15 miles
Most SOV commuters coming from within 15 miles as well

Still need to find how many live in ‘transit rich’ area west of the hills