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Thrive and Survive: Adapting Your Business in a Market-Driven World

Join us on August 1st, 2014, at the Better Boards Conference CEO’s Workshop to explore strategies on surviving and thriving in a competitive market. Learn about commercial thinking, market understanding, and adding value to services to stay relevant and sustainable. Discover how to navigate structural changes, political and funding reforms, and adapt to changing market dynamics. Gain insights on key organizational requirements and recent impacts like NDIS on disability providers. Identify market-driven business models, sustainability issues, and action plans for commercial success. Email wturner@cbb.com.au for more info.

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Thrive and Survive: Adapting Your Business in a Market-Driven World

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  1. Better Boards Conference 2014 CEO’s Day: 1st August 2014 CEO’s Workshop #1 10:30 am Surviving and ThrivingAdapting your business model to compete in a market – driven environment

  2. Themes • Thinking more commercially • Understanding your market • Focusing on services that add value • Converting barriers to opportunities

  3. Structural Change • Political reforms • Funding reforms • User choice • Block/Grant Funding – Fee for Service • Changing market dynamics • Disability • Aged Care • Child Care • Indigenous

  4. Key Organisational Requirements • To simply survive! • To be relevant and be sustainable • To achieve growth • To provide leadership

  5. Recent Impacts NDIS - Disability Provider Organisations • SA Trial Site, 0-5 year old • 16 organisations [plus others affected by NDIS] • Small – Large • Metro – Regional • All are providers of services to people living with disability • Action Plans • Grant Application

  6. Sustainability Issues - Themes • Governance • Business Structure and Business Competencies • Market Analysis • Marketing and Communications • Unit Cost • Intellectual Property • Self Advocacy • Data and IT

  7. Market Driven Business Model

  8. Market/Customer Driven Traditional Hierarchy Reactive to Market/Customer

  9. Market/Customer Driven Traditional Hierarchy Inverted Hierarchy Proactive to Market/Customer Reactive to Market/Customer

  10. Action Plan

  11. Commercial • Intellectual property • Who are your competitors? • Collaborations? • Alliances? • Mergers?

  12. Market • Do you understand your marketplace? • What is the demand in your area of influence? • Which products /services are you providing? • Where is your products /services growth? • What is your brand? • What is your marketing and communication strategy?

  13. Add Value • Do you understand unit cost/marginal costs? • Which products/services produce profit? • Which products/services are value adding? • Do you need to change the focus of the organisation?

  14. Opportunities • How do you assess opportunities? • Are business cases developed? • Market assessments? • Competitor analysis?

  15. Thank you Wayne Turner wturner@cbb.com.au

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