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Djippos Research

Djippos Research. B rought to you by :. t. Milan Balk Martin Boon Djigo Cardoze Sharif El Farhaoui. Points to adress :. o nderzoeksmethodieken. resultaten. eisen onderzoek. segmentatie. k euze segment. persona. Digital Ethnography.

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Djippos Research

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  1. Djippos Research Brought to you by : t Milan Balk Martin Boon DjigoCardoze Sharif El Farhaoui

  2. Points to adress: onderzoeksmethodieken resultaten eisenonderzoek segmentatie keuze segment persona

  3. Digital Ethnography “ Het digitaalobserveren van de interactietussenmens en ervaring ”

  4. User Interviews “ Eenhelderinzichtvekrijgen in Diepergelegenemoties “

  5. Uitgangspositie: Vrijheid Avontuurlijk

  6. Samenhorigheid ” In my opinion, interailingis made up of 5% looking tourist sites, 5% trying to get through borders, 5% using the public transport, 10% paying for it all, and 75% is sharing experiences and life stories with other travellers " “ The beauty of the 75% is that you, by being on an interrail ticket, already seem to have subscribed to a common ideology of some kind. At least in my experience, this ideology is mostly genuinely anti-conservative and anti-authoritarian, as a lot of talk is concentrated on how close-minded people at home are " Ongebondenheid

  7. Impulsiviteit “ Het is heerlijkomvooraf in 1 keerallekostengedekttehebbenzodat je je op de rest van je reistotaalgeenzorgenhoefttemaken over financien “ “ Onderwegoveraluitkunnenstappen is waarik het voor doe “ “ De mogelijkheidhebbenomelkeavond in eenander land teovernachten is heerlijk in vergelijkint met hotel reserveringen die al maanden van tevorenzijngeboekt “ Ruimdenkendheid

  8. Eisenonderzoek: • Specifiek en concreet de interesses van de doelgroepkunnenbenoemen. • Eenduidelijkeafbakeningvooronzesegmentatie • Al onzeonderzoeksvragenbeantwoord op eenmanierwaardoorerverdergeenvraagtekensmeerzullenbestaan. • - Het stereotype Interrail-reizigerkunnenbenoemen.

  9. Segmentatiedoelgroep: Afgestudeerdestudenten die binnen 5 jaarnahunstudiegaanreizen met InterRail

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