1 / 14

Top 11 Reasons for failure of PPC Advertising

Top 11 Reasons for failure of PPC Advertising Strategy<br>1. Poor ad Campaign Setup<br>2. Lack of ad extensions information<br>3. No Call Tracking<br>4. When Bidding is Too Low<br>5 Remarketing Lists for Search Ads<br>6 Dayparting<br>7 Target Audience<br>8 No proper Keyword Research<br>9 Ad Copy<br>10 Improper Campaign Structure<br>11 Conversion Tracking<br>To know more click here => https://www.mightywarner.ae/ppc-ads-agency-dubai

mightywarners
Download Presentation

Top 11 Reasons for failure of PPC Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Top 11 Reasons for failure of PPC Advertising Strategy

  2. Here are top 11 reasons that effects your PPC Advertising campaign

  3. Here are top 11 reasons that effects your PPC campaign

  4. 1. Poor ad Campaign Setup The poor ad campaign setup can be devastating when you are in your ad campaign. It is a huge waste of money if you do it wrong.

  5. 2. Lack of ad extensions information Ad Extensions are available for products that have more detailed information. If you have specifics to the ad please select the apply to all variants button for the item listed above in the Ad Campaign Setup.

  6. 3. No Call Tracking Our research shows that 50% of the people who view your ad will take action on it if your call to action is clear and easy to find it will be a plus point.

  7. 4. When Bidding is Too Low When you aggressively bid to get your ad into front of the potential customer at a very low price, it could happen that Google will end up running your ad when users were not really looking for this.

  8. 5 Remarketing Lists for Search Ads "Remarketing" helps you connect with people who previously visited your website as they search and browse the Internet. Remarketing lists for Search Ads include identifiers such as cookies, device IDs, and Google Account names. Create remarketing lists for Search Ads:

  9. 6 Dayparting Dayparting is a strategy for selling advertising space.  It involves dividing up the day by time of day and minute, and then selling advertising time associated with these slots.

  10. 7 Target Audience Many small businesses websites fail because they don't do enough research to find out who their target audience is. Once you know your audience, you can start to make decisions on what they will like, what will help them achieve whatever goals they have, and what you can offer them that no one else can.

  11. 8 No proper Keyword Research There are multiple problems with a ad campaign, but, the biggest problems start at the keyword level. In order to target customers through search engines, you must first know who you want to attract as customers. You have to do keyword research in order to get started.

  12. 9 Ad Copy Ad copy is a sales letter that addresses the possible objections a customer might have. . It also effects your ad performance.

  13. 10 Improper Campaign Structure Basically what it means is that your keywords are not being properly incorporated into your Google Ads account, causing a problem with ad relevance. This makes for poor quality clicks, which can lead to problems directly affecting your AdSense earnings and publisher status overall.

  14. 11 Conversion Tracking Ad campaigns enable you to send your Google AdWords customers directly into your business in an easy and effective way. Missing conversion tracking can effect your ad performance.

More Related