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Let the Adventures Begin

2013 Popcorn Kickoff. WELCOME!. Let the Adventures Begin. 2012 Review. 2012 Review Top 10 Selling Groups. 2013 Popcorn Sale. Exciting NEW products Product enhancements Simple steps for growing your sale Goal setting Communication plan Successful popcorn kick-off

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Let the Adventures Begin

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  1. 2013 Popcorn Kickoff WELCOME! Let the Adventures Begin

  2. 2012 Review

  3. 2012 Review Top 10 Selling Groups

  4. 2013 Popcorn Sale • Exciting NEW products • Product enhancements • Simple steps for growing your sale • Goal setting • Communication plan • Successful popcorn kick-off • INCENTIVES that motivate! • Leader tools at www.scoutpopcorn.ca • Sale specifics: Dates, commissions, etc.

  5. New Products • Scouts want to hear “yes” more often at the door • Give Scouting families unique products they’re excited to sell. • Emphasis on mid-range priced products, $15 - $20 • Bring unique and flavourful products to the consumer • Continue to offer the healthiest products in the industry - All products have Zero grams of Trans-Fat

  6. New Products NEW: Dark & White Chocolatey Drizzle

  7. New Products NEW: Bacon Ranch Tin

  8. New Products • NEW: Cheddar Cheese & Jalapeño Pepper

  9. New Products • NEW: Sour Cream & Onion

  10. Product Improvement • Sweet & Savoury Collection • NEW Dark & White Chocolatey Drizzle • NEW Cheddar Cheese Corn • NEW Kettle Corn pre-pop

  11. New Tin Design • Chocolate Lover’s Collection

  12. http://www.scouts.ca/popcorn/canadian-forces-program.html

  13. 2013 Product Line-up

  14. Grow Your Sale • Planyour program and Set Goals • Motivate your Scouts with INCENTIVES! • Build your best Popcorn Kickoffever! • Constantly Communicatewith Scouts and parents • Use the best ways to Selland achieve your goal!

  15. Plan Your Program • Go to the Virtual Sale Planner at www.scoutpopcorn.ca • Build your plan using the Program Planner • Plan for your yearly activities • Budget for all events • Set Goals for your group and youth • Fill in your number of youth, commission and activities per month with costs. • The planner does the rest!

  16. Plan Your Program • Virtual Sales Planner • www.scoutpopcorn.ca

  17. Virtual Sales Planner • www.scoutpopcorn.ca Scout/Group Goal

  18. Set Your Goal Only 40%of the Scouts set a sales goal Scouts setting a goal had an average sale of $1,076 Scouts without a goal averaged $332 in sales Only 46%of the Groups set a sales goal Groups that set goals averaged $10,380 in sales. Groups without a goal averaged $6,900 in sales

  19. Set Your Sales Goal

  20. Set Your Goal

  21. Set Your Goal

  22. Set Your Goal

  23. Guest Speakers Delena Russell – 10th White Rock Gord Eckhardt - TCS Rosedale

  24. Motivate Your Scouts

  25. Motivate Your Scouts

  26. Motivate Your Scouts • Build your own group-level incentives • Pie in the Face for $500 Sellers! • Top Group Seller Prizes! • Pizza Party for reaching the goal! • Post-Secondary Scholarship • Sell $2,500 one time and 6% of your total sales each year is invested in your own Post-Secondary scholarship account

  27. Build the BEST Kickoff The kickoff is the single most important factor for you to have a good sale Have a 30-minutefun-filled Popcorn Kickoff: Refer to the Leader Guide at www.scoutpopcorn.ca Make it FUN and FESTIVE! Show parents what’s in it for them Have giveaways and prizes Prepare your Scouts Have role plays and practice the sales script Help your Scouts gain the confidence to sell!

  28. Build the BEST Kickoff Want to close sales? Take the following approach when speaking to a potential customer… Hi, my name is _____ and I’m a Scout with Group ___. I’m selling popcorn so I can ______. You can help me reach my goal by trying some of my popcorn! Will you please help me? More effective than asking, “Want to buy some popcorn?” don’t you think?

  29. Communication It’s important to follow up after your kickoff andthroughout the sale with important sale information. • Use email, social media, and meetings to remind families about: • Sales goal for each Scout • Key sale dates • Scout rewards available • Go to www.scoutpopcorn.cato access communication tools: • Promotional Images • Leader Guide

  30. Best Ways To Sell $500 is the GOAL Invest a little time with your child and achieve your Goal!

  31. Take Order Sale Scouts use an order form to go door-to-door or sell to family and friends. • Establish your dates – take order sales typically start immediately after kickoff. • Determine sales territory • Create a “Blitz Day” to have youth sell as a group activity • Have parent(s) take an order form to work

  32. Key Dates • Order Deadline – October 30, 2013 • Prize order Deadline – October 30, 2013 • Pick up date – November 23, 2013

  33. Commission 40% to the Groups!

  34. Summary • Planyour program and Set Goals • Motivateyour Scouts with INCENTIVES! • Build your best Popcorn Kickoffever! • Constantly Communicate with Scouts and parents • Use the best ways to Sell and achieve your goal!

  35. Thank You Let the Adventures Begin

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