slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Northsound Radio Station Information PowerPoint Presentation
Download Presentation
Northsound Radio Station Information

Loading in 2 Seconds...

play fullscreen
1 / 17

Northsound Radio Station Information - PowerPoint PPT Presentation


  • 115 Views
  • Uploaded on

Northsound Radio Station Information. Northsound 1 Station Information. Core audience: 25-44 year olds Station format: Mix of adult contemporary music with unrivalled news & sports coverage and local information. Northsound 2 Station Information.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Northsound Radio Station Information' - michon


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2

Northsound 1Station Information

Core audience: 25-44 year olds

Station format: Mix of adult contemporary music with unrivalled news & sports coverage and local information.

slide3

Northsound 2Station Information

Core audience: 35-55 year olds

Station format: Northsound 2 plays a broad mix of music, ranging from new releases, album tracks and the best of the current chart, right through to the area in which we excel…great songs from years gone by.  Everyone loves to hear old familiar favourites, and we've got them all! Great songs all day, every day!

slide4

Transmission Area

46% Reach

Population = 318,000

Male =157,000

Female = 161,000

Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

slide5

Northsound 1Presenter Line-up(Mon-Fri)

Greigsy at Breakfast 6am – 10am

Andy & Craig’s Big Drive Home

3pm – 7pm

John Mellis 10am – 2pm

In Demand 7pm – 10pm

U-CHOOSE 2pm – 3pm

Late Night Gina McKie 10pm – 1am

slide6

Northsound 2Presenter Line-up(Mon-Fri)

John McRuvie 6am – 10am

Alan Edwards 6pm – 10pm

Gary Marshall 2pm – 6pm

Ally Bally 10am – 2pm

Jim Symon 10pm – 1am

slide7

Total Northsound RadioReach (000’s)

All Adults

15-24

25-44

45+

318

49

107

162

Population (000s)

Weekly Reach (000s)

145

27

58

60

Percentage Reach %

46%

55%

54%

37%

4 Week Reach

204

38

86

79

Percentage Reach %

53%

64%

78%

74%

Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

slide8

Northsound 1 Reach (000’s)

All Adults

15-24

25-44

45+

318

49

107

162

Population (000s)

Weekly Reach (000s)

127

27

54

47

Percentage Reach %

40%

54%

50%

29%

4 Week Reach

184

37

69

75

Percentage Reach %

43%

58%

76%

70%

Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

slide9

Northsound 2Reach (000’s)

All Adults

15-24

25-44

45+

318

50

107

162

Population (000s)

Weekly Reach (000s)

42

6

11

24

Percentage Reach %

13%

12%

10%

175

Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

slide10

Listenership: Age Breakdown

Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

total northsound s audience
Total Northsound’s Audience

1 and 4 week reach (%)

76

75

73

67

67

64

61

63

62

49

Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

slide12

Total NorthsoundSocial & Gender Profile

79

67

Social Grade

Gender

Weekly Reach 000’s

Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

slide13

Northsound RadioThe Local Radio Market – Weekly Audience

Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

slide14

Northsound RadioThe Local Radio Market – ABC1 Weekly Reach

Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

slide15

Northsound RadioThe Local Commercial Radio Market – Share of Hours

Total Northsound TSA

Market Share (All Commercial Radio Listening)

Northsound Radio 51.6%

Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

slide16

Northsound RadioNorthsound v Local Press

Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012, JICREG data April 2012 (AIR)

Base Northsound TSA

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

slide17

Northsound RadioKey Facts

Northsound 1 is the market leading radio station in Aberdeen and the Shire

Northsound 1 has more than double ABC1 listeners than Original 106

Northsound’s combined weekly audience of 145,000 would fill Pittodrie Stadium to capacity 6 times over and still have people queuing outside, or could fill the Press and Journal Arena in the AECC around 17 times over!

Listeners to our stations listen on average for a staggering 10.0 hours a week

115,000 (79%) of our listeners do not listen to our nearest commercial competitor

Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012