Lead Generation That Works 5 Steps to Achieve Lead Generation ROI Michael Brenner, Director of Online and Social Media SAP Americas July 13, 2010
What Works? Integrated Online Marketing The Scream explained by Paul Wineguy - http://itknowledgeexchange.techtarget.com/overheard/overheard-the-scream-explained/
5 Steps to Lead Generation That Works Today 1 Focus on the Goal Set clear objectives aligned to sales priorities 2 Create Integrated Marketing Plans Modeled off what has worked 3 Select Your Top PartnersPay-for-Performance and “shared pain” 4 Create and Run Your Best ContentHow well does it meet buyer needs? 5 Optimize Based on ConversionsUse the metrics identified in step 1
On The Horizon…Social Media Bigger than email…
On the Horizon…Social Media Bigger than search...
Question and Answer Session To Connect with Michael Brenner: Blog: http://www.b2bmarketinginsider.com Twitter: @brennermichael Linkedin: http://www.linkedin.com/in/michaelbrenner To Connect with Chris Waldo: Email: firstname.lastname@example.org Linkedin: http://www.linkedin.com/in/chrisbwaldo To Connect with Craig Rosenberg: Blog: http://www.funnelholic.com Twitter: @funnelholic LinkedIn: http://www.linkedin.com/in/craigrosenberg To learn more about Focus: Visit: http://www.focus.com To contact Focus, please write to Sarah Miller: email@example.com
True Lead Generation Stories: Firsthand Accounts On What Works and What Doesn’t Michael Brenner, SAP Chris Waldo, Ingersoll Rand Craig Rosenberg, Focus July 13th, 2010