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On July 13, 2010 Michael Brenner presented on a Focus.com webinar entitled "Lead Programs That

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True lead generation stories from michael brenner

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    Presentation Transcript
    1. Lead Generation That Works 5 Steps to Achieve Lead Generation ROI Michael Brenner, Director of Online and Social Media SAP Americas July 13, 2010

    2. What’s Wrong With Marketing?

    3. Marketing: Help Sales Sell More Stuff

    4. Focus on Customers

    5. What Works and What Doesn’t

    6. What Works? Integrated Online Marketing The Scream explained by Paul Wineguy - http://itknowledgeexchange.techtarget.com/overheard/overheard-the-scream-explained/

    7. 5 Steps to Lead Generation That Works Today 1 Focus on the Goal Set clear objectives aligned to sales priorities 2 Create Integrated Marketing Plans Modeled off what has worked 3 Select Your Top PartnersPay-for-Performance and “shared pain” 4 Create and Run Your Best ContentHow well does it meet buyer needs? 5 Optimize Based on ConversionsUse the metrics identified in step 1

    8. On The Horizon…Social Media Bigger than email…

    9. On the Horizon…Social Media Bigger than search...

    10. On The Horizon…Mobile Marketing

    11. Question and Answer Session To Connect with Michael Brenner: Blog: http://www.b2bmarketinginsider.com Twitter: @brennermichael Linkedin: http://www.linkedin.com/in/michaelbrenner To Connect with Chris Waldo: Email: chris.b.waldo@gmail.com Linkedin: http://www.linkedin.com/in/chrisbwaldo To Connect with Craig Rosenberg: Blog: http://www.funnelholic.com Twitter: @funnelholic LinkedIn: http://www.linkedin.com/in/craigrosenberg To learn more about Focus: Visit: http://www.focus.com To contact Focus, please write to Sarah Miller: smiller@focus.com

    12. True Lead Generation Stories: Firsthand Accounts On What Works and What Doesn’t  Michael Brenner, SAP Chris Waldo, Ingersoll Rand Craig Rosenberg, Focus July 13th, 2010