Integrated Marketing Solutions - Sales Tools. 2014 AEP. Government Markets. Bringing the campaign to life. Business situation Key business objectives Key implementation components Target audience Implementation strategy Budget. Business situation.
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Key business objectives
Key implementation components
The goal of the Sales Marketing team is to support a number of different style brokers by delivering tools that enable them to sell compliantly, quickly, and effortlessly.
Types of brokers include captive agents, independent agents (brokers), telesales representatives and electronic marketing organizations (Exchanges).
Support a growing number of various types of sales agents
Get the agents excited about the Medicare Annual Enrollment Period
Provide agents with tools and resources that allow them to easily sell our plans and when appropriate generate their own sales
Created to support our brokers with a secure, password protected online portal where they can order advertising materials, sales promotion items and sales literature on demand.
Sale kits and related materials
Orders ship within days for their use in the field!
Online enrollment tool
Does not let agent progress through the application unless they fill out all required information on the application
Faster turnaround time