slide1 n.
Skip this Video
Download Presentation
2014 AEP

Loading in 2 Seconds...

play fullscreen
1 / 17

2014 AEP - PowerPoint PPT Presentation

  • Uploaded on

Integrated Marketing Solutions - Sales Tools. 2014 AEP. Government Markets. Bringing the campaign to life. Business situation Key business objectives Key implementation components Target audience Implementation strategy Budget. Business situation.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about '2014 AEP' - micah

Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
bringing the campaign to life
Bringing the campaign to life

Business situation

Key business objectives

Key implementation components

Target audience

Implementation strategy


business situation
Business situation

The goal of the Sales Marketing team is to support a number of different style brokers by delivering tools that enable them to sell compliantly, quickly, and effortlessly.

Types of brokers include captive agents, independent agents (brokers), telesales representatives and electronic marketing organizations (Exchanges).

key business objectives
Key business objectives

Support a growing number of various types of sales agents

Get the agents excited about the Medicare Annual Enrollment Period

Provide agents with tools and resources that allow them to easily sell our plans and when appropriate generate their own sales

key implementation components and strategy
Key implementation components and strategy
  • Internal “Hype” Video
    • Developed to energize captive agents, telesales representatives, and customer service representatives
    • Instill a sense of best of breed with our company and plans
  • Exchange Educational Video
    • Educate a group of agents that sells on a national level about the name recognition and community presence of our local company
    • IBC appears about 5% of the time to these brokers, make the connect from agent to IBC as local leader
  • Sales Presentation
    • Polished, automated sales presentation which allows brokers to hit key company and plan messaging while also selling compliantly
  • Retail design
    • Create a consistent look at feel for our agents participating in CVS retail program
  • Broker eStore
    • Provide a one stop shop for independent brokers to order sales kits as well as generate their own leads through approved marketing materials
  • Destination RX (DRX)
    • Online enrollment tool for all sales agents
    • Allows for clean, complete applications to be submitted electronically
target audience
Target audience
  • IBC sales force
    • Captive agents
    • Independent brokers, general agencies and field marketing organizations
    • Telesales representatives
    • Exchange sales agents
  • Medicare eligible beneficiaries ages 65 and over


  • Consistent look and feel
  • Pop up banner
  • Table and chairs for meeting
  • Branded table skirt
  • Long sleeve, logo shirt
  • Allows us to :
  • Support our brokers to meet sales goals
  • Enhance overall lead generation efforts
  • Ensure Independence Blue Cross Brand and CMS compliance
  • Support Independence Blue Cross as a “cutting edge” organization
  • Bring in new members

Created to support our brokers with a secure, password protected online portal where they can order advertising materials, sales promotion items and sales literature on demand.

over 175 available materials
Over 175 available materials

Sale kits and related materials







Promotional items

Quick Tips

  • Agent name
  • Agency name
  • Phone
  • Email
  • Meeting details
speed of delivery
Speed of delivery

Orders ship within days for their use in the field!

destination rx
Destination RX

Online enrollment tool


Does not let agent progress through the application unless they fill out all required information on the application

Reduces re-work

Faster turnaround time