Market Smart: How to Gain Customers and Increase Profits with B2B Marketing

Feb 19, 2022

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Lead Generation For Manufacturers<br>

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Market Smart: How to Gain Customers and Increase Profits with B2B Marketing

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MarketSmart:HowtoGainCustomersandIncreaseProfits withB2B Marketing • Thisbookisapractical,one-stopresourceforB2Bmarketing success. • WrittenforB2Bcompanieswhodon’thavemulti-milliondollarmarketingbudgetsbutwant to use marketingto growsales, it’s heavyon pragmatism and light on theory. • You’lllearnto: • Develop a marketingstrategywith a practical 3-step process • Identifywhatcustomersreallywant • Choosetherightmarketingtactics • Createarealisticactionplan • Setgoals • Budgetandmanagemarketingactivities • Implementeffectively • WanttoputmarketingtoworkforyourB2Bcompany?LisaShepherd’sfirstbookisa completeresourceforunderstandingthe fundamentals of marketingstrategy. • SourceUrl: https://www.mezzaninegrowth.com/b2b-marketing-books/market-smart- mezzanine-book/

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