1 / 25

Pop-up Store Experience

Pop-up Store Experience. Noelle Capozzoli Haley Bristor Brittany Jamison Jess Riggs. Who is ModCloth?. E -retailer selling affordable independent designers clothing Started in a dorm room and has grown to a multi-million dollar online company

metta
Download Presentation

Pop-up Store Experience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pop-up Store Experience Noelle Capozzoli Haley Bristor Brittany Jamison Jess Riggs

  2. Who is ModCloth? • E-retailer selling affordable independent designers clothing • Started in a dorm room and has grown to a multi-million dollar online company • Has an indie, vintage, retro inspired one of a kind style • Wants women to stand out and be true to themselves • Has built a strong community through: • Engaging, interactive contests • Blogging • Active involvement in social media such as Instagram, Twitter, Facebook, Chictopia, Polyvore, and Pintrest

  3. Purpose and GoalsProject Summary

  4. Defining the Problem • ModCloth is an e-retailer with no physical stores • No ability to touch the product prior to purchase • No face-to-face interactions between customer and employee

  5. Defining Objectives • To have a physical presence in the community • To create an inviting environment • A mobile space easily assembled and unassembled • Allow customers to perceive the product before purchase

  6. Success Criteria • To increase ModCloth’s revenue • To bring in new customers to the store • To build a presence in the general public • Have the excitement of a pop-up store shown through their social media sites for promotion

  7. Understanding ModClothBusiness Analysis

  8. Strategy • Targets customers through their social media sites • Stays up to date with current trends • Keeps customers engaged through contests and constant changing featured items • Thinks foremost about the customer and her experience • Purchases and assembles items within the United States • Customer oriented with easy access to customer service for any issues they may have

  9. Who is the ModCloth Girl? Audience Profile

  10. Demographics • Females • 15-35 year old age group • Student and career woman • Likes: D.I.Y. projects, thrift shopping, art, animals, feminism, and social media • She is caring and social • Located throughout the United States

  11. Psychographic • Fully embraces social networking and its influence on the many niches of culture • She has a love for clothing and a knack for finding good deals • She lives a social life- both online and offline • She has dreams • She reads books and watches movie with strong female leads

  12. Behavior 3 types of women • Highly engaged • Constantly up-to-date on Modcloth’s social media sites • Participates in contests • Voices her opinion • Barely purchases items • High purchases • Purchases a lot of items • Not very active in contests • A mix of both • Participates in contests and is up-to-date • Also has a few purchases under her belt

  13. Visual FoundationPerception/Tone/Guidelines

  14. Visual Representation • Style is vintage and retro inspired • Clients see ModCloth as an inexpensive retailer with unique finds • Communication between this company and its customers is strong • ModCloth customers are very loyal to the store

  15. Overall Message Measuring Success

  16. Project Success • Incorporation of the company mission • Clear development of concept for design • Properly managed time to complete design • High quality design with attention to detail

  17. Concepts for Pop-up Retail Store “Looking at the past as inspiration for the future”

  18. Concept 1 V.W. Bus Concept • Mobile site that moves all over the United States • Promoted through social media used by ModCloth • Features “Be the Buyer” items, special featured designers products, holiday themes • Contests can be held to bring customers to store

  19. Concept 1 • Featured events such as D.I.Y. days where customers can come to an event to make a craft • Old fashioned retro VW Bus can be mobile site that holds product • Store will be held around the Bus at a designated outside location

  20. Concept 2 • “Unveil a More Confident You” • Celebrating individuality • Not so “typical” styles • -Prom dresses • -Bridesmaids dresses • ModStylists help with styling • Vintage closet theme

  21. Concept 3 Vintage • Incorporating vintage items into the space • Comparing old with new • Old is the “new” • Old photographs with new vintage styles photographs

  22. http://pinterest.com/welliecap/color-palette-and-type/

More Related