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The 2012 Corporate Training Market is valued at approximately $290 billion globally, with the U.S. contributing around $130 billion. Key trends reveal that only 0.7% of annual revenue is typically spent on training, primarily focused on employees (43%) and customers (50%). Training spend shows a preference for insourced services (58%), while outsourced services claim 42% of revenue. As job markets remain static, learning portals evolve, and gamification grows, independent training business owners must adapt their strategies to leverage these emerging trends for sustained success.
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Corporate Training Market 2012 • Agenda: • What’s happening? • What does this mean to the independent training business owner? • What can/should you do about it?
The Numbers • ~$290 Billion Global Market • US ~$130 Billion • EU ~$83 Billion • Asia ~$28 Billion • India ~$20 Billion • Australia ~$9 Billion • South America ~$6 Billion • Africa ~$3.5 Billion • Average training spend: ~0.7% of annual revenue
The Numbers • Who receives the training? • Employees ~43% • Customers ~50% • Vendors/suppliers ~7% • With whom is the training $ spent? • Insourced (personnel, facilities, etc.) 58% • Outsourced (trainers, developers, etc.) 42%
The Numbers • Which outsourced providers get the revenue? • Business Process Outsourcing ~ 5% • IT ~ 5% • Leadership ~ 3% • Compliance ~ 3% • Sales ~ 3% • Learning Technologies ~ 2% • Customer Service ~ 2% • Content Development ~ 1.5% • Communication/Presentation ~ 1% • Team Development ~ 1%
Key Points • Spend for Training Services Remains Conservative • Job Market Remains Static • Evolution of Learning Portals • Formalizing Informal Learning • Growth of Gamification • Social Badging, the New Tool of Recognition • Growing Focus on Knowledge Retention • Consolidation is a Key Strategy among Buyers and Suppliers • Outsourcing Grows While Offshoring Retrenches • Social Learning is Still a Facilitated Process
