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“MIT GSM” 2014

“MIT GSM” 2014. Making it simple in ‘14. For internal stakeholders For our retail customers & For Mom With Laser Focus on our Core Brands In established categories where we lead While entering new areas of opportunity where we “have permission” to play. MIT Focus in 2014.

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“MIT GSM” 2014

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  1. “MIT GSM” 2014

  2. Making it simple in ‘14 • For internal stakeholders • For our retail customers • & For Mom • With Laser Focus on our Core Brands • In established categories where we lead • While entering new areas of opportunity • where we “have permission” to play

  3. MIT Focus in 2014 Driving Energy and Excitement • New First Years Branding • Supported by a truly unique Marketing program • With innovative product in focused categories • In completely differentiated, mom approved packaging

  4. MIT Focus in 2014 Laser Focus on Key Categories • Back to where it all started with all new Bath program • Build on multiyear success story in Infant Feeding • Continue to be the brand everyone wants to “be like.” • We’re cool, we’re all about design…@ a premium

  5. MIT Focus in 2014 Taking Back What’s Ours • Bumbo branded Program • Anchored by a compelling, all NEW floor seat • Supported by a line of play activity based accessories • New Categories the brand has “permission to play”

  6. MIT Focus in 2014 Taking JJC to the next level • New team with key Logan design core and OB leadership • New distribution strategy • Supported by New Categories the brand has “permission to play”

  7. MIT Focus in 2014 • We’ve got the right team • We’re focused in the right areas • We’re aligned on our objectives • Time to OWN IT in ‘14

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