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With all that usage, along with the fact that a new mobile app is being pumped into the marketplace every 8 seconds, itu2019s no wonder why people spend so much time using apps. Ten years ago, people spent 10% of their day using apps and 90% making calls. Today, itu2019s the exact opposite. Todayu2019s tech-savvy customers expect out-of-the-box apps along with the best possible experience from the UX/UI developed through their mobile app development companies.
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TheFirstThreeStepsthatmustbeFollowedwhenStartinganyMobileAppProjectTheFirstThreeStepsthatmustbeFollowedwhenStartinganyMobileAppProject Didyouknowthat,accordingtoStatista,Theaverageadultspendsmorethanfourhoursontheirmobilephoneseveryday,88%ofthattimeusingapps. Withallthatusage,alongwiththefactthatanewmobileappisbeingpumpedintothemarketplaceevery8seconds,it’snowonderwhypeoplespendsomuchtimeusingapps.Tenyearsago,peoplespent10%oftheirdayusingappsand90%makingcalls.Today,it’stheexactopposite.Today’stech-savvycustomersexpectout-of-the-boxappsalongwiththebestpossibleexperiencefromtheUX/UIdevelopedthroughtheirmobileappdevelopmentcompanies.Inaddition,consumersdemandeaseofuse,advancedfeaturesandofcourse,value. So,howdoyouensurethatyourmobileappmeetsyourtargetaudience’sexpectations?Byfollowingthesesteps! TheFirstThreeSteps Whileyourmobile app developmentstrategiescanvarywildlydependingonyourcompany’sbusinessgoalsandeconomicfactors(size,goals,userjourneys,industrysegment,customertypes,etc.),thesestepsapplytoeveryproject,regardlessofsizeandscope.Thestepsinclude(1)AnalyzingUserRequirementsandMarketDemand,(2)DefiningtheUserExperienceand(3)BuildingyourMVPorMSD. 1.AnalyzingUserRequirementsandMarketDemand Tohaveanychanceatsuccesswithyourproject,thefirststeptowardmakingyourmobileappsuccessfulisunderstandingwhatyourtargetaudienceexpects.Areyoubuildingane-Commerceorm-Commercemobileapp,ormaybeyouarebuildinganenterprisemobileappforyourin-the-fieldsalesteams,ormaybeyouareaplumbingservicescompany,andyouwanttocreateanautomatedserviceappforyourplumbingandsalesstaff?Whateverthesolution,youmustanalyzeuserrequirementsandmarketdemand.Thiswillhelpyoutailoryourapptothespecificrequirementsoftheend-users. Herearesometipstoanalyzinguserrequirements. *InformationGathering:Thisstepshouldinvolvegatheringbackgroundinformationaboutyourtargetaudienceandhowtheywillinterfaceorconsumethemobileapp.Thisoftenincludesinternalinterviewswithcompanystaff,stakeholdersandmanagement,butcanalsoincludesurveyssentouttovendorsandcustomersfordirectfeedback.
NeedsIdentification:Oncehavingcompletedgatheringuserrequirementsforyourtargetaudience,youshouldidentifywhatyouruser’swant.“Needtohave” versus“wanttohave”,are,inthesoftwaresector,twoverydifferentthings.It’scriticalthatwhenconductingsurveys,holdingfocusgroups,conductinginterviews,andtalkingwithemployeesandstaff,thatyouarespecificindeterminingwhethertherequirementisa“want” ora“need”.Afailuretomakethesedistinctionscanhaveasignificantimpactondevelopmenttime,costsandlaunch. • RequirementsValidation:Onceneedsandwantsareidentified,it’stimetovalidateandrefinetheproject’srequirementsintoasuccinctsetofprogramminganduse-casescenarios.Forthesesessions,it’simportantthatyouincludeyourmobileappdevelopmentvendortotakeadvantageoftheirexpertise. • CategorizationofRequirements:Thisstepinvolvescategorizinguserrequirementsintokeyneeds,wants,usabilityrequirements,andorganizationalrequirements,puttingthemintotheirrespective“buckets”,andthendecidingwherethelowesthangingfruitisandthenputtingadevelopmentplaninmotionandgoingtowork. • 2.DefiningtheUserExperience • Giventhenumberofappsbeingreleasedeachday,theUserexperiencehasbecomeincreasinglymoreimportant,andisoftenthedeterminingfactorofwhetheranapplicationsucceedsorfails.Ifyourappisconfusingordifficulttouse,you’llseehighuninstallorabandonmentrates.Asaresult,regardlessofyourapplicationtype,youwillneedtoensurethatyourappprovidesthebestpossibleUserexperienceforeveryuser,whichrequiresinvestingthetimeandenergyintocreatingasolidUI/UXdesign. • Herearesometipstohelpyouimprovetheuserexperienceofyourmobileapp: • Minimizecognitiveload. • Eliminateanypossiblefrictionpointsduringtaskcompletion. • EnableandfollowJavaScriptpolyfillstomaximizecurrentwebtechnologiesagainstolderbrowsers,tothemasses. • Ensurethateveryindividualelement,suchasimages,frames,andvideos,areorganizedandoptimizedinaperfectratio. • Fixthewidthsizesoeverythingcanbeoutputcorrectly,whetherviewingtheappinlandscapeorportraitmode. • 3.BuildingyourMVPorMSD • TherearemanywaystocreateaMinimumViableProduct(MVP)orMasterScopeDocument(MSD).Bothcanbecreatedusingthreedifferentmediums.Theseinclude
“paper”,“digitaldisplay” or“prototyping”.Yes,youhearditcorrectly.Westillusewhiteboardsandevenaplainpieceofpapertosometimeschartoutuserjourneyswithapplications,anditworksjustfine.SouthwestAirlineswasconjureduponacocktailnapkinin Dallas, Texas. If it can work for them…it can work for you. Digital Display involving using sometypeofwireframingtool,whetheronlineoroff,tocreatewireframes,andinmakingachoice,youhavetolookatwhetheryouneed“low-”,“mid-” or“high-fidelity” wireframes.ThescopeofMVP’sandMSD’sarewellbeyondthisarticle,andyet,thisisoftenthemostmisjudgedandmisunderstoodaspectofmobileapplicationdevelopment.Beforeventuringdown“thepath”,youneedtotalkwithyourMesamobileappdevelopmentcompanytohoneinon(a)whattypeofwireframingisneeded,(b)inwhatcapacityit’sgoingtobeusedtoselltostakeholdersorinvestorsand(c)whatitisgoingtocosts.Prototypingisthethirdoption.It’sthemostexpensive,ittakesthelongesttocomplete,butasyou’velikelyguessedalready,itworksbeautifully.Nothingsellsbetterthanputtingastakeholderinfrontofacomputerscreenandallowingthemtouseaworkingprototypeofthemobiletechnologybeforewritingasinglelineofcode. WrappingUp Turningideasintoworkingtechnologytakestime,energy,resourcesandmostimportantly,patience.Tobesuccessful,youmustnotonlyknowtherulesofthegame,butthesteps,anddecidingtofollowthem,andwhenfollowingthestepsdiscussedinthisbriefarticle,whetherforAndroid,iOS,ortheMicrosoftmobileplatform,yourchancesofsuccessriseexponentially. Whenconsideringamobile app development companyforyourproject,considerMesa Bizz.WehaveclientsrighthereinMesa,aswellasclientsacrossArizona.Giveusacallat623-845-2747,andasktoreceiveourcompanyhistory,lettersofrecommendation,casestudiesandalsobesuretoaskusaboutlaunched,workingmobileappsforclientsrighthereinMesa,Arizona. ContactDetails:MesaBizz Address:4904SouthPowerRoad,Suite105,Mesa,Arizona85212,USA PhoneNo:+1-623-845-2747 Email:hello@mesabizz.com Website:https://www.mesabizz.com
