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UNIT A COURSE ORIENTATION. 1.02 Explain the value of DECA as an integral part of the Fashion Merchandising course.

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Unit a course orientation

UNIT ACOURSE ORIENTATION

1.02 Explain the value of DECA as an integral part of the Fashion Merchandising course.


Classroom instruction cooperative education deca

The Marketing Education Program

Classroom Instruction

Cooperative Education

DECA


A Career-Technical student organization designed to attract students into marketing careers

Encourages the understanding of free enterprise

Encourages civic responsibility

  • Maintains a series of competitive events

  • Offers awards and recognition

  • Maintains a scholarship program

  • Develops leaders in marketing, management, and entrepreneurship


DECA FACTS students into marketing careers

  • Publications

  • International - DECA Direct (formerly DECA Dimensions)

  • State - The North Carolina DECAConnection

DECA Colors

Blue and Gold

  • 4 Points of the DECA Emblem

  • Leadership Development

  • Vocational Understanding

  • Civic Consciousness

  • Social Intelligence

National headquarters – Reston, VA

NC headquarters – Raleigh, NC


Organization of deca
Organization of DECA students into marketing careers

  • Interntl.Regions

  • Central

  • North Atlantic

  • Southern

  • Western

  • Divisions

  • High school

    • Delta Epsilon Chi

    • Collegiate

    • Alumni

    • Professional

  • State Regions

  • Blue Ridge Metrolina

  • Cornucopia Triad

  • Dixie Pines


DECA Tagline students into marketing careers

Developing Leaders for Marketing, Management, and Entrepreneurship


Governance
Governance students into marketing careers

  • Professional staff

  • Marketing Education Leadership Council

  • Student Leadership


State level deca competition

Apparel & Accessories Marketing students into marketing careers

Food Marketing

Full Serve Restaurant Management

Quick Serve Restaurant Management

Retail Merchandising

Vehicles and Petroleum Marketing

State LevelDECA Competition

Competency Based Competitive Events


Management team decision making events
Management Team Decision Making Events students into marketing careers

  • E-Commerce

  • Financial Services

  • Hospitality Services

  • Sports and Entertainment Marketing

  • Travel and Tourism Marketing


Chapter Team Events students into marketing careers

  • Civic Consciousness Project

  • Creative Marketing Research Project

  • Free Enterprise Project

  • Learn & Earn Project

  • Public Relations Project


Marketing Research Events students into marketing careers

  • Business & Financial Services

  • Food Marketing

  • General Marketing

  • Hospitality & Recreation Marketing

  • Retail Marketing


International Business Plan students into marketing careers

Entrepreneurship Participating

Entrepreneurship Written

Advertising Campaign

Fashion Merchandising Promotional Plan

Technical Marketing

Other Written Events


Deca conferences
DECA Conferences students into marketing careers

  • Marketing Leadership Conference (MLC)

  • State Leadership Conference (SLC)

  • Southern Region Conference (SRC)

  • Local Officer Training (LOT)

  • Marketing Competitive Events Conference (MCEC)

  • State Career Development Conference (CDC)

  • International Career Development Conference (ICDC)


Become A Success...... students into marketing careers

Get involved in the Marketing program at your school.

  • Marketing

  • Marketing Cooperative Education

  • DECA


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