Business Data Communications, Fourth Edition

1. Business Data Communications, Fourth Edition Chapter 14: E-Business Applications and the Business Data Communications Industry

2. Learning Objectives • Describe the effect of e-commerce on information technology (IT) departments • Define the purpose of an application service provider • Identify problems that can occur when businesses conduct transactions over the Internet

3. Learning Objectives • Describe the changing attitude toward customers by businesses using the Internet for e-commerce • List e-commerce standards • Describe the use of intranets and extranets for e-commerce • Describe the elements of groupware used to make groups more productive

4. Introduction • Business data communications industry is constantly changing • Wide variety of clients used in networks • Clients, servers, telephones, PDAs • New problems and issues exist in e-commerce • Intranets, extranets, groupware are new issues to address

5. The Impact of E-Business on Data Communications • E-Business and Information Technology • Network technicians and managers work in IT • Install and maintain the technology • Third era of IT – use of Internet as network of choice • Small businesses must compete with large businesses with use of technology

6. The Impact of E-Business on Data Communications • E-Business and Information Technology • Application Service Provider (ASP) • Helps small companies compete in global market • Provide development of applications • Independent Software Vendor (ISV) • Provides Web-enabled applications • Network service provider or Internet service provider needed for Internet access

8. The Impact of E-Business on Data Communications • E-Business and Information Technology • Data Center Provider providers computer system • Infrastructure/platform provider supplies servers • ASP marketers act as consultants for Web-based businesses • Companies such as Coca-Cola and small companies make use of ASP marketers

9. The Impact of E-Business on Data Communications • E-Business and Information Technology • IT Department needs to interact with many departments in e-commerce environment • Shared knowledge is important • IT managers must understand how the company works • Need to understand the flow of data throughout the company to make e-commerce work

10. The Impact of E-Business on Data Communications • E-Business and Information Technology • Hardware requirements are different • Palm Pilot • Uses Palm OS which must interact with network and Internet • Smart Pagers • Palm-size PCs • Windows CE easy to incorporate into corporate network, based on Windows • Epoc is new hand-held OS

11. The Impact of E-Business on Data Communications • E-Business and Information Technology • Hand-helds used as personal information management tools • E-mail • Sales-force automation • Customer relations • Connections to corporate network • Cradle • Direct connection • Wireless connections • Software

12. The Impact of E-Business on Data Communications • E-Business for Business • B2B is new watchword in business journals • Companies need to communicate electronically • G5 Messaging E-accounting initiative • Problems with legality of electronic documents • Problems with accuracy of data • Data warehousing causes large amount of data to be stored • Data cleansing used to get rid of bad data

13. The Impact of E-Business on Data Communications • E-Business for Business • Applications • GlobalNetXchange • Worldwide Retail Exchange • Covisint • Financial services • Epylon.com for Education

14. The Impact of E-Business on Data Communications • E-Business for Consumers • Consumers are now involved in e-commerce • Information is gathered about the customers by the Web-based business • Customer Resource Management software collects and stores customer information • Preferences are tracked • Example is frequent flyer plans

15. The Impact of E-Business on Data Communications • E-Business for Consumers • Determination of why on-line shopping cart is abandoned • Intelligent agent does analysis of potential sale • IT Department must allow access by customers to company applications • Security a big issue • Consumer-centric business • Centered on the needs of customers

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17. The Impact of E-Business on Data Communications • Interactive Television (ITV) • MSN TV used for Internet access without computer • Formerly WebTV • ITV is newest way to access the Internet • Open TV • Send e-mail • Surf Internet • Chat

18. The Impact of E-Business on Data Communications • Interactive Television (ITV) • Electronic Programming Guide • First phase of ITV • Enhanced TV • Next phase toward ITV • Total ITV • Full implementation of ITV • Advertisers very interested in ITV

19. Standards • Wireless Technology • Advanced Mobile Phone Service (AMPS) • Uses FDMA • One subscriber can use one channel at a time • Time Division Multiple Access (TDMA) • AKA Digital-AMPS or North America TDMA • Uses time slots • Multiple subscribers on transmission line

20. Standards • Wireless Technology • Code Division Multiple Access (CDMA) • Uses Spread Spectrum Technology • Code assigned to each segment • Cellular Digital Packet Data (CDPD) • Based on TCP/IP • AKA Wireless IP

22. Standards • Wireless Technology • Global System for Mobile Communications (GSM) • European version of TDMA • International Mobile Telecommunications 2000 (IMT-2000) • Third generation of wireless technology • Network access through satellite and terrestrial systems

23. Standards • Wireless Technology • Wireless Application Protocol (WAP) • How wireless devices access the Internet • Internet Relationship Management (IRM) used to integrate this technology into business strategy • Need to integrate all types of technology • Other Standards • G5 Messaging E-accounting initiative • AKA Any-to-Any Invoicing • eBIS and BizTalk software have been developed

24. Intranets and Extranets • Intranet • Provides internal access to company documents • Not open to the public • Uses Web technology • Extranet • Links company’s business to its partners • Uses Web technology

25. Groupware • Facilitates communication among people • E-mail • Videoconferencing • Chat • Collaborative writing systems • Drawing programs • Computer-Supported Cooperative Work • Study of how groups interact • AKA eCollaboration

26. Groupware • Real-time Groupware • Whiteboard • Videoconferencing • Chat • Decision Support Systems • Used for brainstorming

27. Chapter 14: E-Business Applications and the Business Data Communications Industry 27

28. Groupware • Asynchronous Groupware • Allows groups to interact at different times • E-mail • Newsgroups and mailing lists • Workflow systems • Group calendar • Collaborative writing systems

29. Summary • New challenges for IT department because of e-commerce • New types of hardware need to be integrated into the network • Accounting e-documents can be a problem on different networks • Customer is the main focus of many Web sites

30. Summary • Information is gathered and saved about consumer shopping habits • Interactive TV is the latest technology for accessing the Web without a computer • Standards exist for the new technologies

31. Summary • AMPS, TDMA, CDMA, CDPD, GSM, IMT-2000, and WAP are wireless standards • Intranets are for internal use, while extranets are for external contacts • Groupware can be used for either real time or asynchronous group work

32. Chapter 14 Complete