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Membership Sites with BC , Social Media Marketing and Email Marketing. The main keyword “Engagement”. The first main keyword I am going to go through today is engagement and how it improves sales online I will go through how to build a platform for engagement “membership Websites”

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Presentation Transcript
the main keyword engagement
The main keyword “Engagement”

The first main keyword I am going to go through today is engagement and how it improves sales online

  • I will go through how to build a platform for engagement “membership Websites”
  • How to market for engagement “social media with Facebook”
  • How to build engagement “email marketing”
contact form brochure websites
Contact form & Brochure websites

Contact / brochure websites are great but…..

  • Is anybody there?
  • Who am I talking to?
  • Does this contact form even work?
  • Why should I come back?
  • Why would I come back?

Hello……. is anybody there?

membership websites with bc
Membership Websites with BC

Anything is possible just think out of the box

  • Give them features there's tons available
  • Make them login for valuable content
  • Give them valuable content
  • Offer a way for everyone to communicate
  • Do something different
  • “give a great ux”
example one sealand it s a country did you know
Example one:Sealand - “it’s a country did you know”

Since we took over and turned it into a simple but effective

membership site:

  • Sales went up by 300% in the first year
  • The returns rate went up
  • There were plenty of features for interest to spread.

www.sealandgov.org

example two pt toolbox the ultimate fitness resource
Example Two:PT Toolbox - “The ultimate fitness resource”

Why it works so well?

  • Suitable for Small and large businesses
  • So many features and high quality content
  • Discount area when signing up
  • How to guides
  • Template downloads
  • Video tutorials
  • Job directories
  • Course directories
  • Forums
  • A community blog
  • Much more to come…
marketing social media management facebook
Marketing:Social Media Management- “Facebook”

What??

Tips for Posting:

  • IMPORTANT! Don’t sell on Facebook? Why not?
  • Be Relative
  • Be Professional
  • Be Interesting
  • Be Educational
  • Be Motivational
  • Humour goes along way but try not to offend
  • Be trendy ;)
  • And try to Inspire
marketing social media management facebook1
Marketing:Social Media Management- “Facebook”

Try to make a structure for your posts try and stick to it here's some idea

marketing social media management facebook2
Marketing:Social Media Management- “Facebook”

Schedule your posts:

    • Manually on Facebook
    • Hootsuite
    • Sprout Social
    • Any others???

When is a good time to post on Facebook, for the best effect?

  • √ Early morning till around 10am
  • Χ During work till lunch
  • √ Lunch time 12-3:30 (3:00pm is Facebook’s busiest time of day)
  • Χ During work till around 5:00
  • √After dinner (TV time so go light….)
  • χ Weekends
marketing social media management facebook3
Marketing:Social Media Management- “Facebook”

Next tip I'm going to go through with posting is how and what to post and when to pay boost it.

Remember: Posts die very quickly in the news feed.

  • Try not to pay to boost unless it goes viral
  • Reply to all comments using the persons first name “make them feel special”
  • When to post the first comment? Don’t jump the gun.
  • Try not to like yourself too much
  • Give it time if your going to share it.
  • Tag relative people in it and let their friends see.
marketing social media management facebook4
Marketing:Social Media Management- “Facebook”

Facebook Groups help create communities

Advice and recommendations are the best way of advertisement

marketing email marketing please don t spam but i like advice
Marketing:Email Marketing – “please don’t spam but I like advice”

Current database

  • Auto generate them guides “CTA”
  • Teach and train.
  • Promote Once a month
  • Show and tell
  • Latest news and offers

New database

  • FREE databases share us and we will share you
  • If receiving data make sure you have permission to use it.
marketing email marketing please don t spam but i like advice1
Marketing:Email Marketing – “please don’t spam but I like advice”

Organic emails always look genuine

Use designed emails for great promotions and newsletters nothing more..

Images of pretend videos have a high click through rate

thanks for watching
Thanks for watching

I hope you enjoyed it, if you have any questions I would be happy to answer them.

Email : tom@essexwebcreative.co.uk