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Medallion Taxicab Service Improvement Project Overview. Project Goals. To Improve the Riding & Driving Experience through: More Payment Options (Credit & Debit Cards) Communicating Useful Information to: Passengers (Passenger Information Monitor) Drivers (Text Messaging)

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Presentation Transcript
project goals
Project Goals
  • To Improve the Riding & Driving Experience through:
    • More Payment Options (Credit & Debit Cards)
    • Communicating Useful Information to:
      • Passengers (Passenger Information Monitor)
      • Drivers (Text Messaging)

─ Policymaking & Operational Efficiency

(Data Collection)

payment options
Payment Options

Provide Riders with Options for Payment:

Credit & Debit Cards

  • Integration with PIM & Trip Data
  • Maximize Payment Options
  • Keep Fees Reasonable
data collection
Data Collection

Enhance Policymaking & Operational Efficiency:

  • Implement Vehicle Location Technology
  • Capture Trip Sheet and Other Data
  • Provide Real-Time Access to Information
automated trip sheet data collection
Automated Trip-Sheet Data Collection

Driver ID and Shift Information

Format of Payment Credit & Debit, orCash

End of Trip

Location and Time

# ofTrips

Toll Information

# ofPassengers

Start of Trip Location and Time

Final Fare

communicating with drivers text messaging
Communicating With Drivers (Text Messaging)
  • Recovery of Lost Property
  • Taxicab Efficiency

(Business Opportunities + Passenger Needs)

  • Traffic Related Information
  • Emergency Communication
communicating with passengers pims
Communicating With Passengers (PIMs)
  • Map
  • “Off Button”
  • TLC - Specific Information
  • Public Service Announcements
  • Other Information “useful” to the Passenger
  • Passenger Surveys
  • Credit/Debit Card Transaction
implementation process
Implementation Process

Policy Considerations - Stakeholders

  • TLC/New York City
  • Cab Owners
  • Cab Drivers
  • Riding Public
tlc nyc
TLC/NYC
  • Data Collection
  • Informed Policy Making
  • “Backend” Integration Cost
  • Control – Cab Accountability
cab owners cab drivers
Cab Owners & Cab Drivers

Expenses

  • Upfront Cost
  • Transaction Fees
  • Other Reoccurring Costs
riding public
Riding Public

Enhanced Service

  • Payment Options
  • More Efficient Service
  • Demand Availability
  • Options Useful Information
specifications vs procurement
Specifications vs. Procurement

Specifications

  • More Difficult to Integrate
  • Uncontrolled Number of Vendors
  • Higher Cost – Individual Cab Owners
tlc procurement on behalf of cab industry
TLC Procurement on Behalf of Cab Industry
  • Integrate all 4 Enhancements Into a Single Solution
  • Buying Power of Entire Cab Fleet
  • Keep Passenger Experience Similar
slide15
How

Innovative Procurement –

NYC Procurement Policy Board Rules

  • Procurement Method Not Specifically Approved Under the PPB Rules
  • Requires Oversight Approval
slide16
WHY
  • TLC Limiting the Number of Vendors
  • Created the Market
  • Two Step Process – TLC Qualifies the Vendors and Cab Owners Choose from Authorized Vendors
  • Zero Dollar Contract to City
implementation steps
Implementation Steps
  • Request for Information
  • Inter-Agency Steering Committee
  • Vendor Information Exchange Conference
  • Request for Proposals
  • Evaluation of Proposals
  • Contract Award
  • Acceptance Testing
  • Notice to Proceed