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Maraguay Network. Track4. Engineering. Approach. Use Telco services initially purchase cable IRUs in year 3 - 4 Single capital city POP in year 1 expand to regional centres in response to competitive pressure. Architecture. CPE . switch. Access routers dial servers. core. servers.

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Presentation Transcript
approach
Approach
  • Use Telco services initially
  • purchase cable IRUs in year 3 - 4
  • Single capital city POP in year 1
  • expand to regional centres in response to competitive pressure
architecture
Architecture

CPE

switch

Access routers

dial servers

core

servers

design
Design
  • core router - 4500
  • POP switch - catalyst
  • POP access routers - 7500 - high density
  • 3600 access servers
  • CPE model (1000)
  • PC linux server platform
  • UPS - AC?
questions
Questions
  • marginal capital cost per customer?
  • Initial capital requirement?
  • Initial comms (telco) T1 - M US $25,000 p.m.
  • Provision for regional Points of Presence?
  • Security - ethernet switch?
  • Spares inv
  • Inventory?
  • Build time? 2months!
  • Staff?
  • Poperational Management framework?
marketing group name
Marketing Group Name
  • Duke Lawrence Ogbokor
  • Denis Onyekwelu
  • Sophie Mgaiwe
  • Alisher Aminov
  • Munkhbold Udval
  • Assa Simbara
  • Juma Okech
marketing1

Marketing

To prepare a plan of the target market sectors

target market
TARGET MARKET
  • Corporate
  • Educational
  • Government agencies
  • Private sector
  • NGOs
  • Individuals
market survey
Market survey
  • Visited ISP sites in Brazil
  • Visited ISP sites in Paraguay
  • Visited ISP sites in Argentina
  • Visited ISP sites in Costa Rica
  • Discussed with Service group
maraguay some economic factors
Maraguay: Some economic factors
  • Population : 12M
  • Capital city population : 6M
  • High economic growth
  • 4 GIG fibre optic cable installed
  • Few ISPs exist
corporate users
Corporate users
  • Banks and Financial Institutions
  • Oil companies
  • Multinationals
  • Other large private sector enterprise
educational
Educational
  • Higher institutions
  • Secondary schools
  • Primary schools
government agencies
Government agencies
  • Parastatals
  • Corporations
  • Research Institutions
slide16
NGOs
  • Professional bodies
  • Associations
  • Cooperatives
individuals
Individuals
  • Home
  • Office
service category
Service category
  • Basic services
  • Advanced services
  • Managed services
  • Value added services
basic services
Basic services
  • Dial-Up access
advanced services
Advanced services
  • Dedicated leased line
  • Bandwith:64K-2*NMbps
  • National Backbone
  • Wireless option
managed services
Managed services
  • Link
  • Equipment
  • Technical support
value added services
Value added services
  • Business solutions (E-Commerce)
  • Virtual hosting of website
  • Homepage
  • Multimedia applications
  • Distance learning
  • E-mail
  • FTP
basic service dial up us 10 us 50
Basic service (dial-up): US$10-US$50
  • Corporate
  • Government
  • Research Institutions
  • NGOs
managed service us 1 000 us 2 000
Managed service : US$1,000-US$2,000
  • Corporate
  • Oil companies
  • Multinationals
  • Banks
  • Universities
value added service
Value added service
  • Business solutions
  • Virtual web hosting
  • Voice over IP
  • Fax over IP
  • IPTv service
  • etc………..
service reach
Service Reach
  • Phase I: Capital and big provincial cities
  • Phase II: Rural area
method of connectivity
Method of connectivity
  • Radio access
  • Dial-up: This depend on country’s telco system
marketing strategies
Marketing strategies
  • TV advertisement
  • Radio advertisement
  • Newspaper advertisement
  • Salesmen
  • Seminar/Exhibition
services

Services

Wawa Anthony Ngenge

Vakhtang Svanidze

Konstantin A. Arsienko

Zakaria Ould Amar

Paisal Kiattananan

target customers
Target Customers
  • Other ISPs
  • Corporate customers
  • Individual Dial-up customers
type of access
Type of access
  • Dial-up access
  • Wireless access
  • High speed Internet access
    • Cable modem
    • xDSL
    • ISDN
    • Leased line
services for individual customers
Services for Individual Customers
  • Email services
    • SMTP server
    • POP3/IMAP4 for mail retrieval
  • Web cache
other services
Other Services
  • Usenet
  • FTP
  • Internet fax service
  • GSM messaging
  • Radio paging
  • Internet Telephony
other services1
Other Services
  • Training
  • Advertisement
  • Free services
    • Free personal homepage
    • Free email
services for corporate customers
Services for Corporate Customers
  • Comprehensive service model
    • DNS services - Primary, Secondary
    • Secondary MX server (mail relay)
    • Mailing list
    • Web hosting
    • Web development and design
    • Technical support
    • Virtual Private Network
services for isps
Services for ISPs
  • Bandwidth
    • Let other ISPs resell our bandwidth
  • Roaming services
    • Let the customers of other (smaller) ISPs use our modem bank in other cities where that ISP has no POP (Point of Presence)
slide44

DNS

WWW

Cache

Mail

Usenet

Others

US provider

Service plane

filter

Staff PCs

Gateway Router

Router

Other ISPs

Corporate

Customers

Internal office network

Access Router

Management plane

Dial-up

Customers

V.90 Modem

Bank

Accounting

Server

NMS

Access Router

Other POPs

actual situation
Actual situation
  • There are around 1 350 000 phone lines in the capital;
  • 600 elsewhere.
  • 10% make simultaneous international calls, using 1/2 the capacity of booked capacity to US(4Mb).
  • The other 2 ISPs only provide email access, covering 0.5% of the telepopulation.
the new isp objectives
The new ISP - objectives
  • It will follow a business philosophy of growth and sale
  • but…
  • as it has government seed money, it will have to provide reduced rates for governmental departments and schools.
target market1
Target market
  • The ultimate objective is to connect to Internet 20% of the lines in 5 Years.
  • As our business plan is written for 3 years, the population to cover is 5%
market strategy
Market strategy
  • As:
    • there are already 2 ISP with little initiative;
    • There is a lot of money floating around but very little internet awareness;
  • There will be a strong campaign for reputation and brand identification. For that purpose:
    • 25% of the budget will be allocated;
    • the rate of customers/modem will be 5.