2011 China-Tennessee Health Education Training Institute

1. 2011 China-Tennessee Health Education Training Institute James Florence, DrPH, MPH Chair of Community and Behavioral Health East Tennessee State University College of Public Health

2. Health Education You and Your Audience

3. How do you get there?

4. How do you get there?

5. Rx Prescription

6. Exercise 1Goal Ranking and Mapping What do you hope to learn from this Institute? 1. List 3 or 4 learning goals you hope to achieve (things you hope to learn or questions you hope to find answers to) 2. Rank your goals in terms of their importance to you (most important goal = #1) 3. Work with colleagues to quickly determine which goals you have in common, ranking them as a group 4. Appoint someone to share your group top three goals with the larger group

7. Definitions Health education “Health education comprises consciously constructed opportunities for learning involving some form of communication designed to improve health literacy, including improving knowledge, and developing life skills which are conducive to individual and community health.” WHO, Health Promotion Glossary, 1998

8. Definitions Health Promotion "the process of enabling people to increase control over their health and its determinants, and thereby improve their health” Bangkok Charter for Health Promotion in a Globalized World, WHO 2005

9. Definitions Health promotion priority areas • Promote social responsibility for health • Increase investments for health development • Expand partnerships for health promotion • Increase community capacity and empower the individual • Secure an infrastructure for health promotion Health promotion in the 21st century the Jakarta Declaration, WHO 1997

10. Components of Health Education • View the Institute schedule • Determine what you are interested in learning • Determine what is missing

12. Some Things We’ve Learned About Health Education at ETSU • First impressions matter, and tend to last. • Expectations are important, and can be influenced. • Motivation matters, and can be enhanced. • Prior knowledge and beliefs impact learning. • Connections are important—both intellectual and emotional • Collaboration usually strengthens learning outcomes.

13. Some Things We’ve Learned About Health Education at ETSU, cont’d • Collaboration involves skills that can be taught. • Principle of community ownership. • Organization matters, especially to new learners. • Feedback is an essential but little-used key motivation. • Active engagement is more productive as a learning tool than passive listening. • What learners do is more important in health education than what educators do.

14. Exercise 2Digging Deeper: What Else? • Planning health promotion programs • Measuring health behavior • Games and simulation in health education • Emerging theories in health education • National competencies for health education • Designing community health campaigns • Social foundations of health • Health literacy and health outcomes • Health education via internet and social media • Strategies for assessing personal health • Strategies for assessing population (community) needs and capacity • Training and using lay health educators • Critical thinking tools for health education • Health education in the worksite • Health education in the school setting • Health education in the health care setting • Health education in the community setting • Professional preparation of health educators • Professional ethics in health education • Organizing and engaging communities in health planning and action • Cultural competence in health education • Health education program evaluation • Foundational theories of health behavior for health education intervention • Health advocacy through government and media • Designing and testing health education models