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Fundamentals of Communication. Mediated Communication and Media Literacy. What is Mediated Communication?. Mass Communication Professional communicators use technology to share messages over great distances to influence large audiences Computer-Mediated Communication CMC

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fundamentals of communication

Fundamentals of Communication

Mediated Communication and Media Literacy

what is mediated communication
What is Mediated Communication?
  • Mass Communication
    • Professional communicators use technology to share messages over great distances to influence large audiences
  • Computer-Mediated Communication
    • CMC
    • Human-to-human interaction using networked computer environments
why should you study mediated communication
Why Should You Study Mediated Communication?
  • To become a more critical consumer of the messages sent to you by the media
  • To become a more thoughtful producer of mediated messages
what are the mass media
What Are the Mass Media?
  • Newspapers
  • Television and radio
  • News magazines
  • The Internet
  • Professional journals
what are the effects of the mass media
What Are the Effects of the Mass Media?
  • Influencing behavior
  • Shaping culture
    • Gatekeeping
    • Agenda setting
    • Creating & perpetuating stereotypes
    • Cultivating perceptions
computer mediated communication cmc
Computer-Mediated Communication (CMC)
  • Synchronous communication
    • Simultaneously sender and receiver
  • Asynchronous communication
    • Take turns being sender and receiver
types of cmc
Types of CMC
  • Electronic mail
  • Bulletin board systems (BBS)
  • Instant messaging (IM)
  • Internet relay chat (IRC)
  • Audio-video conferencing
  • Blogs
  • Virtual worlds
cmc and the communication process
CMC and the Communication Process
  • The nature of CMC interactions
    • Uncertainty reduction in CMC
    • Impression formation strategies
    • Netiquette as a tool for enhancing CMC interactions
cmc and the communication process1
CMC and the Communication Process
  • The role of CMC in community formation
    • Physical communities form out of geographic pragmatism
    • Virtual communities form out of psychological similarity
cmc and the communication process2
CMC and the Communication Process
  • The relationship among CMC, gender, and culture
    • Gender-based differences in adapting to the CMC medium
    • The digital divide
becoming a literate consumer of mediated communication
Becoming a Literate Consumer of Mediated Communication
  • Media literacy
    • Understand how messages are created
    • Recognize the motives behind what the media do
    • Understand that images found in the media contain values and ideologies
becoming a literate consumer of mediated communication1
Becoming a Literate Consumer of Mediated Communication
  • CMC literacy
    • Critically analyze and evaluate CMC
    • Consider the motives and the credentials of all Internet sources