MEANING AS SIGN - PowerPoint PPT Presentation

merrill
meaning as sign n.
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MEANING AS SIGN

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  1. MEANING AS SIGN • PEOPLE CREATE SIGNS THAT MEDIATE BETWEEN THEM AND THEIR ENVIRONMENT. • IN CREATING SIGNS, PEOPLE MAKE MEANING BY MAKING USE OF TWO ELEMENTS: A SIGNIFIER AND A SIGNIFIED

  2. SIGN, SIGNIFIER AND SIGNIFIED The concept related to an object in the world signifiers for The four letters of the word ‘rose’ Or the sound /rouz/ a thorny stem And many petals A signified A signifier

  3. What about this? Tycoon /taiku:n/ ? Signifiers for A signifier ------------------------- A signified Thus, the signifier (sound or word) in itself is not a sign unless someone recognizes it as such and relates it to Signified (concept)

  4. What is a sign? A Sign not not A signifier (sound or word) A signified (concept) the relation between

  5. Is the relation between word and object necessary? NO e.g. The word ‘rose’ can be related to various shapes, smells, and colors of flowers. The object ‘rose’ can be given meaning by variety of signifiers: Morning Glory, Madame Meillon, flower.

  6. Other concepts in Semantics FORM MEANING REFERENT

  7. ELEMENTS OF LANGUAGE FORM AND MEANING FORM SEGMENT, SYLLABLE, WORD, PARAGRAPH, DISCOURSE (C0NCRETE UTTERANCE) MEANINGCONCEPT/NON-CONCRETE UTTERANCE

  8. FORM, MEANING, REFERENT FORM MEANING REFERENT

  9. MEANING VS REFERENT MEANING REFERENT EXAMPLES • Yes No and, or • Different Same morning star vs evening star (Venus Planet) • Some Changeable Person Deixis (we, they)