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Entry for Best Community Engagement. The XMA Cross Media Awards 2012. How STOMP engages its community:. Citizen Journalism Social networking. Citizen journalism.

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entry for best community engagement
Entry for Best Community Engagement

The XMA Cross Media Awards 2012

how stomp engages its community
How STOMP engages its community:
  • Citizen Journalism
  • Social networking
slide3

Citizen journalism

Contribution:Through the use of mobile devices, members of the public send in first-hand stories, photos and videos of things happenings on the streets

Online publication:These contributions are published in STOMPDiscussion:

Readers take part in robust discussions with one another by commenting on the stories and sharing their opinions

Mainstream media:STOMP’s deep engagement extends to non-readers as well, when our photos, videos and reports are picked up by mainstream media

captures news ahead of mainstream media
Captures news ahead of mainstream media

Motorcyclist’s leg severed in accident

With over 4 million citizen journalists on the ground 24 hours every day, STOMP is able to capture news ahead of professional journalists

CLICK HERE OR IMAGE TO READ FULL ARTICLE

citizen journalists report news as it unfolds
Citizen journalists report news as it unfolds

Ferrari driver fights with group of men at Orchard Towers

What's impressive about STOMP is that members of the public think about us first when they come across something interesting on the streets

STOMP's citizen journalists take pride in being part of the news-making process

CLICK HERE OR IMAGE TO READ FULL ARTICLE

slide6

Breaking news contributed by STOMP’s citizen journalists

SMRT breakdown

Peak hour MRT commuters hit by blackouts on North-South line

Within minutes, we received many photos, videos and reports from affected passengers

CLICK HERE OR IMAGE TO READ FULL ARTICLE

slide7

Breaking news contributed by STOMP’s citizen journalists

SMRT breakdown

Desperate passengers stuck in tunnel smash MRT window for ventilation

CLICK HERE OR IMAGE TO READ FULL ARTICLE

slide8

Breaking news contributed by STOMP’s citizen journalists

SMRT breakdown

Commuters evacuate train stuck in tunnel by walking on tracks

STOMP gets photos and videos that professional reporters are not able to get

CLICK HERE OR IMAGE TO READ FULL ARTICLE

slide9

Breaking news contributed by STOMP’s citizen journalists

Flash floods hits Liat Towers

Flash floods hit Liat Towers on Orchard Rd and other parts of S'pore

The photos and videos we get are raw, unedited and impactful

CLICK HERE OR IMAGE TO READ FULL ARTICLE

stomp readers get the authorities to react
STOMP readers get the authorities to react

Feedback from STOMP readers enables the authorites to address public concerns

The authorities and external agencies monitor STOMP regularly and react to concerns raised by members of the public

STOMP effects change

CLICK HERE OR IMAGE TO READ FULL ARTICLE

slide11

STOMP also engages non-readers when its stories are picked up by mainstream media

The Straits Times, Dec 24, 2011

My Paper, Dec 16, 2011

we get daily requests from print journalists for news leads
We get daily requests from print journalists for news leads

The New Paper, Dec 16, 2011

The Straits Times, Dec 16, 2011

slide14

Social-networking

STOMP connects with its users through online and offline activities

ONLINEWe get our readers to participate in many contests in STOMP every yearOFFLINE

We hold yearly events to connect with our community of readers and bring them together

slide15

Singapore Love Story Contest

Every year before Valentine’s Day, we ask readers to share their love stories

As love is a universal language, the contest is a hit with readers who shared photos, videos and the most touching love stories

CLICK HERE OR IMAGE TO READ FULL ARTICLE

slide16

Singapore Love Story Contest

1st Prize:“He helps me fight my cancer by telling me he loves me every day”

CLICK HERE OR IMAGE TO READ FULL ARTICLE

slide17

Singapore Love Story Contest

2nd Prize:“My family refused to accept her at first as she is a divorcee with a child”

CLICK HERE OR IMAGE TO READ FULL ARTICLE

slide18

Singapore Love Story Contest

3rd Prize:“I promised to send her ‘sweet nothings’ at midnight every day for a year”

CLICK HERE OR IMAGE TO READ FULL ARTICLE

slide19

MMSing Talent Awards

We ask readers to send in videos of themselves performing a song

Finalists are chose based on public voting and scoring by a panel of judges

They will then perform live on stage at the MMSING Talent Awards

CLICK HERE OR IMAGE TO READ FULL ARTICLE

slide23

Mobile social media strategy

  • ShareReaders can share and contribute reports, photos and videos with both iPhone and Android apps
  • ReadAll citizen journalism content is accessible on the go
  • CommentReaders can interact with others
slide24

Social network strategy

  • 80,000Facebook fans
  • 25,000Twitter followers
  • Daily synchronous update of content on Facebook and Twitter
slide25

About STOMP

  • Growing from strength to strength, STOMP achieved an all-time high of 110 million page views in Jan 2012.
  • STOMP is Asia’s leading citizen journalism and social networking website.
  • Set up by The Straits Times to engage its readers both online and offline, it has set new benchmarks for user-generated content and interaction with readers.
  • The website is actively involved in national campaigns, partnering various agencies such as the Speak Good English Movement.
  • For more information, please visit www.stomp.com.sg