Strategy Tutorial Mission. Business Mission Session outlines. Appreciate the importance of mission Identify the elements of a well crafted mission Identify the benefits of a mission statement Establish the means to develop and define business mission Application via case study. ?.
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What is the value of a mission statement?
Ultimately, mission is the answer to the question…
‘What, exactly, is your business about?’
What the BUSINESS is,
Why it exists,
what it will do and
what it hopes to achieve
What does a good mission statement look like
What They Should Include
A mission statement
articulates what a business or new venture aims to achieve to create a ‘new world’
See the full case; IKEA’s Mission
the business is
capabilities required to exploit it