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Retail Advisory Committee

Retail Advisory Committee. Data Presentation (Expanded) September 29, 2010. This is a starting point only. What’s Here: Core species – pork, beef, chicken Less detail for beef and chicken More detail for pork at specific levels No featuring data What’s Missing? What’s Overkill?

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Retail Advisory Committee

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  1. Retail Advisory Committee Data Presentation (Expanded) September 29, 2010

  2. This is a starting point only What’s Here: Core species – pork, beef, chicken Less detail for beef and chicken More detail for pork at specific levels No featuring data What’s Missing? What’s Overkill? We need your thoughts and input on where to go from here and what would help you most.

  3. Data Parameters Data provided by the Meat Solutions VMMEAT® system sourced from FreshLook Marketing scanner data FreshLook Data: Represents approximately 68% of the ACV All of U.S. and 8 standard regions (based on U.S. Census) Based heavily on chains with no independent grocers (fewer than 11 stores) Excludes supercenters, club stores, commissaries, and natural food stores

  4. Additional Data NotesSegments Included Fresh Meat includes all beef, pork and chicken Chicken includes broilers and roasters, but no game birds Chops includes both bone-in and boneless Ribs includes all pork ribs, spareribs and back ribs Roasts includes entire roast data section and all subprimals except loin. Note that tenderloin is included; will be separated in subsequent presentations Whole/Half Loins includes whole and half, wholesale cut and sub-primal top loin No IRI fixed weight in this slide set so limited amount of value added or dinner sausage

  5. VolumePercentage Change vs Year Ago

  6. VolumePercentage Change vs Year Ago

  7. VolumePercentage Change vs Year Ago

  8. Dollar SalesPercentage Change vs Year Ago Provided by the Meat Solutions VMMEAT ® system sourced from FreshLook Marketing scanner data

  9. Dollar SalesPercentage Change vs Year Ago

  10. Dollar SalesPercentage Change vs Year Ago

  11. Average Price

  12. Beef CategoryPercentage Change vs Year Ago Steaks Roasts 13.9% 10.8% 9.5% 8.7% 7.5% 6.4% 6.2% 5.4% 5.2% 5.4% 4.2% 4.2% 2.0% 0.8% 0.2% 0.7% -0.2% -1.1% -1.2% -1.9% -2.3% -2.5% -3.5% -5.0% -5.2% -5.3% -8.6% -9.4% Grinds 12.6% 12.0% 7.5% 6.5% 4.9% 3.1% 3.1% 1.8% 1.1% -0.1% -3.2% -4.1% -4.8% -5.0%

  13. Chicken CategoryPercentageChange vs Year Ago Breast Meat Other Parts 12.0% 11.7% 11.7% 9.9% 9.5% 7.6% 6.5% 7.0% 6.9% 6.5% 6.4% 5.5% 5.3% 4.9% 4.7% 4.1% 2.9% 2.0% 1.7% 0.0% 0.0% -0.1% -0.2% -0.6% -1.9% -2.5% -3.6% -5.2% Whole Birds 16.0% 10.6% 9.9% 4.2% 3.0% 2.4% -1.4% -2.5% -2.9% -3.5% -5.4% -6.4% -12.1% -15.3%

  14. Fresh Pork – major segmentsVolume (Millions)

  15. Fresh Pork – major segmentsVolume - Percentage Change vs Year Ago Chops Ribs 24.4% 19.5% 11.6% 10.8% 8.8% 7.3% 5.4% 0.3% -1.1% -1.7% -3.6% -5.2% -7.5% -10.1% Roasts Whole & Half Loins 32.7% 31.4% 21.2% 18.8% 18.1% 8.6% 8.0% 2.3% -0.2% -6.2% -6.9% -8.4% -11.1% -13.2%

  16. Fresh Pork – major segmentsDollar Sales (Millions)

  17. Fresh Pork – major segmentsDollar Sales - Percentage Change vs Year Ago Chops Ribs 18.2% 6.5% 6.1% 4.2% 2.7% 0.8% 1.0% -0.3% -0.3% -1.0% -1.1% -4.5% -4.9% -6.0% Roasts Whole & Half Loins 41.4% 14.2% 14.3% 10.0% 4.1% 3.7% 1.8% 0.3% -0.5% -0.6% -2.1% -3.9% -9.2% -11.6%

  18. Fresh Pork Average Pricing

  19. HamVolume (Millions)

  20. Ham – major segmentsVolume - Percentage Change vs Year Ago 629.8% Boneless/Semi Boneless Spiral 139.6% 53.2% 32.7% 37.2% 10.7% -0.7% -1.8% -3.3% -4.6% -10.5% -24.5% -60.1% -66.9% Butt / Shank Ham Steaks 242.3% 51.9% 26.8% 17.2% 20.3% 14.1% 15.6% 4.0% 2.5% 3.2% 12.5% -18.0% -48.1% -58.6%

  21. HamDollar Sales (Millions)

  22. Ham – major segmentsDollar Sales - Percentage Change vs Year Ago 539.7% Boneless/Semi Boneless Spiral 81.5% 38.3% 10.7% 9.8% 9.7% -3.6% -4.7% -6.4% -6.8% -8.0% -17.2% -48.7% -65.8% Butt / Shank Ham Steaks 192.1% 28.0% 16.3% 10.5% 7.9% 8.5% 8.3% 4.3% 4.8% 1.6% 2.1% -16.0% -43.8% -45.4%

  23. Ham Average Pricing

  24. Ham – major segments Featuring Spiral Other Ham

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