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International Newspaper Group

Jean M. Bidstrup September 20, 2006. International Newspaper Group. Partnering with Printer Panel. VERTIS COMMUNICATIONS AT-A-GLANCE. Headquartered in Baltimore, MD 100 locations worldwide with 6,000 professionals

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International Newspaper Group

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  1. Jean M. Bidstrup September 20, 2006 International Newspaper Group Partnering with Printer Panel

  2. VERTIS COMMUNICATIONS AT-A-GLANCE • Headquartered in Baltimore, MD • 100 locations worldwide with 6,000 professionals • Leading market positions in advertising inserts, direct mail, newspaper media planning and placement and advertising premedia • Over 3,000 clients, including • 1,600 manufacturers • 700 retailers • 300 newspapers • 150 advertising agencies RECOGNIZED BY FORTUNE MAGAZINE, VERTIS IS ONE OF THE MOST ADMIRED COMPANIES IN THE ADVERTISING SERVICES SECTOR.

  3. VERTIS COMMUNICATIONS • Vertis is an advertising services provider. One service offers newspaper insert printing (19 locations in the US) Another service offers direct mail printing (6 locations in the US) A third service offers sheet fed and narrow web commercial printing (1 location) • We print cold set and heat set web offset printing • We consume 1.1 million+ tons of paper a year

  4. Ad Inserts TV Book Wraps and Magazines Direct Mail - Inline & Conventional Digital Print Magazine Inserts Out-of-Home Premedia Page Layout Catalog Layout Packaging Premedia Color Management Managed Services Logistics Ink Purchasing Paper Purchasing VERTIS PRODUCTION Turn to us. For complicated, time-sensitive projects—and peace of mind. WE ARE YOUR MARKETING PARTNER FOR THE TOUGHEST JOBS.

  5. Serving the Insert Advertiser • Newspaper visits over the last 6 years • Purpose was to: Improve communication Establish contact information for each destination Newspaper - Email & telephone numbers Provide contact information at the Printer Email & telephone numbers • Quick and efficient response to production concerns or product issues • Discussion items: Tie vs No-Tie - Bundle size - Carrier issues - Packaging concerns - Regular Receiving hours -Holiday Receiving hours - Receiving conditions – dock height, forklifts or pallet jack availability - Product condition Examples of the benefits of improved communication:

  6. Serving the Insert Advertiser Through better communication we can partner to serve our mutual customer. Vertis Communications looks forward to working closely with the Newspaper Group to serve the “Insert Advertiser”.

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