vocabulary for persuasion n.
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Vocabulary for Persuasion. Ethical: dealing with morals, knowing what is right and wrong. Logical: reasonable and makes sense. Exaggeration: the act of overstating. Stereotype: grouping together based on personal experiences or opinions. Scare tactics: persuasion by scaring.

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Ethical: dealing with morals, knowing what is right and wrong

  • Logical: reasonable and makes sense
  • Exaggeration: the act of overstating
  • Stereotype: grouping together based on personal experiences or opinions
  • Scare tactics: persuasion by scaring
  • Fallacy: a misleading or false belief
  • Testimonial: personal story
  • Irrelevant: not important or applicable



emotional pathos fallacies
Emotional/Pathos Fallacies
  • Band Wagon appeal: everyone is doing it, so you should too. (peer pressure)
  • Ex: 80% of Americans are Pro-Guns, so you should be too.
  • Slippery Slope: Scare tactic that suggests if we allow one thing to happen, we will be heading down the slope to disaster.
  • Ex: If we allow loggers to cut a few trees, we will soon lose all our forests.
  • http://www.youtube.com/watch?v=aiCq1ZMOa-w
  • Creating False Needs: creating a false sense of need where none exists or unreasonable heightening of an existing need.
  • Ex: If parents want smart, successful children, they should let them hang out with J.J.

Ethical Fallacies (Ethos)

Ad Hominem (to the man): directs attention away from the argument and to the person in order to discredit the person

Ex: The lifestyle of a political candidate is addressed in the press, rather than the policy the candidate endorses.

  • Guilty by Association: judging a person’s character by the character of their associates.
  • Ex: Cassidy is thrown in jail along with some political protesters simply because she was in the wrong place at the wrong time.
  • Using Authority Instead of Evidence: arguer relies on personal authority to prove a point rather than evidence.
  • Ex: Buy this car because I am honest, trustworthy and I know your Eric.

Logical Fallacies

Begging the Questions: a claim is simply restated without any support.

Ex: Capital punishment deters crime because it keeps criminals from committing murder.

  • Red Herring: irrelevant and misleading support that pulls the audience away from the real argument.
  • Ex: T.J. should not be elected because he would have to put his kids in daycare.
  • http://www.youtube.com/watch?v=exdK7Lirngg&feature=related
  • Non Sequitur: (it does not follow): the conclusion does not follow from the evidence and the warrant.
  • Ex: Jesse should not be placed in an executive position because he does not drive cars as well as other men.

Logical Fallacies Cont.

Straw Man: attributing an argument to an opponent that the opponent never made.

Ex: A political candidate claims that his opponent has said that he is too old to do the job when the opponent has never mentioned age as an issue.


  • Stacked Evidence: representing only one side of an issue.
  • Ex: TV is beneficial because it offers PBS, The Cosby Show and the news. (No mention of sex or violence)

Logical Fallacies cont.

Either-Or: oversimplification of a multi-position issue into a two sided issue.

Ex: A woman can either be a mother or have a career.

  • Post Hoc (after this, therefore because of this): faulty cause/effect
  • Ex: You are more attractive because you drink coke.
  • Hasty Generalization: basing a conclusion on too few examples.
  • Ex: Because some students in urban school belong to gangs, most students in those schools belong to gangs.