Vocabulary for Persuasion. Ethical: dealing with morals, knowing what is right and wrong. Logical: reasonable and makes sense. Exaggeration: the act of overstating. Stereotype: grouping together based on personal experiences or opinions. Scare tactics: persuasion by scaring.
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Ad Hominem (to the man): directs attention away from the argument and to the person in order to discredit the person
Ex: The lifestyle of a political candidate is addressed in the press, rather than the policy the candidate endorses.
Begging the Questions: a claim is simply restated without any support.
Ex: Capital punishment deters crime because it keeps criminals from committing murder.
Straw Man: attributing an argument to an opponent that the opponent never made.
Ex: A political candidate claims that his opponent has said that he is too old to do the job when the opponent has never mentioned age as an issue.
Either-Or: oversimplification of a multi-position issue into a two sided issue.
Ex: A woman can either be a mother or have a career.