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Leveraging Social Media for Real Estate Success

Learn how to build a warm buyer and seller list via Facebook without being salesy. Discover the power of community-building through social media to convert leads and drive deals effectively. Get tips on content creation, lead generation, and marketing strategies.

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Leveraging Social Media for Real Estate Success

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  1. TODAYSEVENT -HowtobuildalistofwarmbuyersandsellersonFacebook -Howtobuildrelationshipsandcommunitythroughsocialmedia -Howtoleverageyourcommunityandrelationshipsintonewbuyersandlistings.Withoutbeingall“salesy”

  2. WARNING! Time-Wefeellikewedon’thaveenough Technology-It’sFrustratingwhenyoudon’thaveacleargoal! Consistency-Withoutresultsthereisnomotivationtobuildsystems!

  3. HERE’STHEBIG SECRET! It’sallaboutYOU! Well,okactuallyit’saboutthecollectiveYOU! WhenmarketingusingSocial MediatheWIFMbecomesincrediblyimportant! Wegiveagiftthathasmassivevalue,tostarttherelationship.(generatethelead)Thenwebuildonthatrelationshiptothe pointwhereyourprospectKnows,LikesandTrustsYOU!

  4. IFIRSTDISCOVEREDTHISLITTLESECRETWHILEGENERATINGPPCLEADS WepaytobeontheFrontPagelocallywhenacustomerdoesaGoogleSearch Weuseadirectresponsecapturepagetogeneratetheleadandstartfollowingup. Theconversionrateisroughly5% WhysoLow?

  5. Weweremissingsomecriticalpiecesoftheconversionprocess!

  6. OURFACEBOOKGROUP FreeExposureandListingLeadsFromFacebook Step#1-Ifyoubuildit,theywillcome! Step#2-Howtoattractyourcommunity Step#3-HowtogetSocialDealsdone

  7. LOCALCOMMUNITYOFBUYERSANDSELLERS

  8. WHATDOYOUPOST? • HomeDecoratingTips • InterestingRealEstateNews • LocalCommunityEvents • HomeandGardenTips • FinancialAdviceandTips • EventheOccasionalJoke ThinkofitlikealocalHGTVchannelforyourmarketplace!

  9. WHEREDOYOUGETYOURCONTENTFROM? • GoogleReader-Setupalertsforyourareaandmaintopics • Facebook-Followlocalchannelsandmajornewssources • Pinterest-Followhomedecorboardsandrealestate Howoftenshouldyoupost?

  10. STEP2-BUILDINGTHECOMMUNITY • DirectLocalLeadGenerationusingFacebookPPC • AdsforBuyers • AdsforListings /Sellers • TestimonialsfromHappyCustomers • TestimonialsfromIndustryProfessionals • Alwaysusesponsoredstories! Remember-Everycommentexposesyoutonewfans!

  11. REGULARPPCADS DrivetrafficfrompeopleONLYinourlocalmarketthatareInterestedinBuyingorSellingRealEstate

  12. ADSTOPROMOTEYOURLISTING!

  13. VIRALEXPOSURE!

  14. STEP#3-DOINGDEALS WEAREBUILDINGTHECOMMUNITY. SOYOUCANMARKETYOURPROPERTIES!

  15. MAKESUREYOUINCLUDE Photos Yourwebsitelinkfortheproperty Yourcontactinformation Videos(Ifyouhaveone)Textcodeformobileleads

  16. YOULOOKLIKEASUPERHEROTOYOURLISTINGCLIENT!

  17. YOURBENEFIT?

  18. DIRECTLEADGENERATION

  19. TESTIMONIALS

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